The Publisher Desk and Intermarkets Launch Ringside Intel, the News Leader in Sports Entertainment and Combat Sports Ringside Intel will contribute to The Publisher Desk’s growing portfolio of sports publishers.
New York, NY
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May 16, 2023 09:00 AM Eastern Daylight Time
The Publisher Desk and Intermarkets, two leading integrated audience development and growth partners for digital publishers, today launched Ringside Intel, a news and information site for sports entertainment, mixed martial arts, professional wrestling, and combat sports.
Ringside Intel brings together some of the top sources for sporting news and analysis – Wrestle Newz, MMA Frenzy, Fightline, and Caged Insider – under a single banner and backed by one of the most experienced teams to cover the WWE, UFC, AEW, Bellator, and more.
“As the recent acquisition of WWE by Endeavor has shown, multiple fan bases continue to converge,” said Jeff Misenti, co-founder of The Publisher Desk. “By combining some of the most respected brands into one environment, Ringside Intel becomes the go-to destination for information, news, and exclusive content for any sport in the ring.”
Ringside Intel is targeted at the estimated 1.2 billion fans worldwide of WWE, TNA, and AEW, along with another 700 million fans of UFC, Bellator, and other MMA promotions. While the popularity of pay-per-view events provides a thriving place in the market, most of the audience consumes combat content online. For example, according to data from the WWE, the company alone garnered more than 7.5 billion digital and social media views in January and February of this year, up 15% from the same time frame a year ago. The recent WrestleMania 39 had more than 500 million views and 11 million hours of video consumed over the two days of the event, a 42% increase over last year.
The Publisher Desk partnered with Intermarkets to add Ringside Intel to its growing portfolio of sports, entertainment, and information sites, including the company’s flagship site, Sportsnaut, the most powerful name in sports news and information.
“The Publisher Desk is a top-notch partner for our mission to give combat sports and sports entertainment fans the quality content they’ve come to expect from our brands,” said Intermarkets CEO and Founder Kevin Lucido. “This opportunity fits with Intermarkets’ strategy of expanding our businesses and harnesses The Publisher Desk’s marketplace power in generating expanded growth opportunities. Backed by the combined weight of Intermarkets and The Publisher Desk, these greater joint opportunities will grow Ringside Intel as fans’ destination for all things that punch, grapple, sweat, and bleed.”
This launch comes a month after The Publisher Desk acquired Forever Blueshirts, the leading source of information about the New York Rangers, and six months after Intermarkets added Bounding Into Sports, a spin-off of the popular entertainment site Bounding Into Comics, which brings Bounding's signature brand of unmatched insights and in-depth coverage to the world of sports.
Ringside Intel is not affiliated with the WWE, UFC, or any other professional sports and entertainment promotions.
About The Publisher Desk
The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers.
About Intermarkets, Inc.
Founded in 1997, Intermarkets is a privately-owned company based in Virginia focused on helping digital publishing brands be successful through audience growth and monetization strategies. As one of the longest operating firms in its space, Intermarkets’ commitment to the free sharing of news and information is demonstrated through decades of working for publishers to ensure they generate the revenue they need to fund and sustain their content operations. Over the years, Intermarkets led the industry by creating new tactics, strategies, ad formats, and more. Unlike other companies, Intermarkets is privately funded, intentionally small, and prioritizes the human expertise it takes to harness tech.
About Sportsnaut
Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more.
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