Kampgrounds of America’s Summer Camping Guide and Trends Media tour conducted to discuss Kampgrounds of America’s camping and outdoor hospitality report and National Camping Month.
New York, NY
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June 27, 2024 12:20 PM Eastern Daylight Time
A video accompanying this announcement is available at: https://youtu.be/gNNon_3zhbI
According to Kampgrounds of America’s 10th annual Camping and Outdoor Hospitality Report, travelers are looking for ways to slow down, recharge, and reconnect. There is no better way to do this than to make lifelong memories spending time outdoors with loved ones, roasting marshmallows over a fire, and exploring beautiful landscapes in iconic destinations at a KOA campground.
Here are some interesting findings:
- Since the onset of the COVID-19 pandemic, 4.4 million new campers have embraced the camping lifestyle each year.
- Among the 51% of campers who have taken a road trip in the past year, most (76%) include camping during their trips.
- Campers are prioritizing wellness and embracing a slower pace of life with 79% of travelers planning to use forest immersion, meditation, yoga and/or mindful strolls during their trips.
- In the past year alone, 58% of campers have tried glamping, with 36% of guests planning to try glamping for the first time this year.
“Over the last decade, we’ve observed a significant increase in active camping households,” said Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc. “Our research shows that in the past ten years, over 40 million North Americans tried camping for the first time. Camping has evolved from a cherished outdoor pastime to an established leisure travel segment, reflecting a growing desire among travelers to connect with nature and loved ones.”
With more than 500 locations in iconic destinations throughout North America, KOA provides unparalleled access to nature's beauty and outdoor adventures for campers of all ages. With a diverse array of accommodations, KOA caters to all experience levels. Options range from traditional tent camping and RV pull-through sites to deluxe cabins and unique glamping accommodations such as safari tents. KOA campgrounds are also equipped with a variety of amenities, including swimming pools, playgrounds, organized recreational activities, and even puppy playgrounds, ensuring a memorable experience for both relaxation and adventure-seeking campers.
On June 5th, live from Kampgrounds of America’s first and oldest campground in Billings, Montana, Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, conducted a nationwide media tour.
Topics that were discussed included:
- Unique findings from KOA’s Camping and Outdoor Hospitality Report.
- Top trends and preferences of campers.
- Ways campers prioritize health and wellness and seek outdoor therapy to relax and recharge in nature.
- Insider tips, insights and recommended destinations and campgrounds to check out this camping season.
SURVEY METHODOLOGY
The results of the 10th North American Camping and Outdoor Hospitality Report are based on a total of 4,100 surveys completed among a random sample of U.S. (n=2,900) and Canadian (n=1,200) households. Within the U.S. sample of households, results are stratified by Census Region: Northeast (n=725), Midwest (n=725), South (n=725), and West (n=725). Overall, a sample of n=2,900 U.S. households is associated with a margin of error of +/- 1.82 percentage points, while a sample of n=1,200 Canadian households is associated with a margin of error of 2.83 percentage points. All surveys were completed only via an outbound solicitation sent to a randomly selected cross-section of U.S. and Canadian households. In order to calculate overall incidence, the sample of respondents was statistically balanced to ensure that the results are in line with overall population figures for age, gender, and ethnicity. Some results may not add to 100 percent due to rounding.
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. For more information, visit KOA.com
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