News ReleaseLA GOLF AND BRYSON DECHAMBEAU LAUNCH NEW DRIVER
LA GOLF
LA GOLF, the industry leader in cutting-edge golf innovation, is proud to announce the launch of its first-ever driver with Face ID technology. Co-designed by two-time U.S. Open Champion Bryson DeChambeau and LA GOLF Chief Design Officer Jeff Meyer, this groundbreaking driver introduces a patented fitting system that matches both the face and shaft to your swing speed, significantly cutting side spin and making even your misses go straighter. “Bryson’s big idea to make the curve of the face proportionate to swing speed is cutting side spin off the toe and heel almost in half, essentially turning your slice into a fade and hook into a draw,” said Reed Dickens, Founder and CEO of LA GOLF, “and the exciting part is that is works for all swing speeds.” DeChambeau summed up his partnership with LA GOLF by saying, “I have been on a decade long journey to solve for every possible variable with my equipment. Jeff Meyer is the most creative engineer I have ever worked with, and Reed is a proven disruptor and risk taker. That is a rare combination in the golf space, and the driver is the result of that dynamic.” The LA GOLF Driver is the first to pair the curvature of the face (bulge and roll) and shaft to match your swing speed. The revolutionary Face ID technology significantly reduces side spin off the heel and toe by nearly 50%, transforming slices into fades and hooks into draws, giving golfers confidence on the course. LA GOLF’s driver comes standard with their premium A series shafts, optimized for your swing straight out of the box. Bryson’s Design, Your Swing. The LA GOLF Driver is now available for purchase, visit LAGOLF.com to learn more and secure your custom-fit driver today. About LA GOLF LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf by partnering with the world’s greatest players, using unique performance-enhancing materials, and taking a playful brand position. The governing bodies have made golf virtually unplayable for the average player due to the complex rules and equipment. LA GOLF is the only company with the technology and brand to make golf fun again for everyday players. In just a few years, LA GOLF has partnered with Bryson DeChambeau to develop the most innovative club face and shaft technology that cures the slice and the hook— something other companies have been promising for decades but have yet to deliver. LA GOLF was founded by Reed Dickens with a pro player, anti-establishment philosophy — the same playbook he used to make Marucci the most disruptive brand in baseball. “LA GOLF is ultimately a middle finger to the establishment who constantly tries to make golf more difficult and less fun. Simultaneously building a manufacturing company with innovative designs AND a global lifestyle brand with social currency is difficult, but damn are we having fun.” -Reed Dickens, LA GOLF Founder & CEO For more information on LA GOLF products, visit LAGOLF.com. Contact Details COURTNEY DANIELS CONSULTING Courtney Daniels courtney@cocodaniels.com
March 24, 2025 02:00 PM Eastern Daylight Time
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