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Emergent Health and Apollo Biowellness Announce Strategic Collaboration

Emergent Health Corp.

Emergent Health Corp. (OTC: EMGE), a curator, developer, and marketer of products in the Regenerative Health Space announced today that it will be collaborating with Apollo Biowellness, Inc., the entity that Boustead has engaged to conduct an IPO of the roll up of the regenerative medicine space, previously announced by Emergent on May 18, 2023. Apollo is an aggregate of manufacturing, distribution and marketing of regenerative products and brands in the regenerative space. This partnership, along with the previously announced spin-off of PharmaZu will continue to build significant value to Emergent. As part of the roll-up being conducted by Boustead and Apollo Biowellness, effective June 1, 2023, Mr. Morrison will take over as President/CEO of Apollo Biowellness. Mr. Morrison will remain as a member of the Board of Directors of the Emergent and will assume the Title of Chairman of the Board. He will continue to be intimately involved with Emergent and the continued development, marketing and distribution of its products and brands, The two companies will coordinate marketing strategies, manufacturing and work together to expand the products and brands. Jim Morrison stated, “Since taking the helm of Emergent, I have enjoyed the process of creating the Company’s vibrant products and brands in the regenerative biologic space. The opportunity to coordinate between Emergent and Apollo and expand the value of these products and brands as President of Apollo Biowellness is an exciting opportunity and will bring expanded value to Emergent. I look forward to continuing to be involved in the dynamic offerings of Emergent going forward.” Jim Zimbler, a member of the Board of Directors, and previously the President of the Company, has been re-appointed as Interim President of the Company, also effective June 1, 2023. In addition to bringing on new senior management, the Company will be announcing a new CFO and a will conduct a new executive search for a new permanent full time CEO to work with the current management and Board and team and Mr. Morrison and the Apollo Biowellness team. The Company will announce more Management updates shortly. Jim Zimbler stated, “Jim Morrison has done a magnificent job during his tenure as President, and I know he will be a tremendous asset to Apollo Biowellness. I look forward to a close continued relationship with Mr. Morrison and leaning on him for his sizable experience and tutelage related to products and brands. That will greatly enhance the value Emergent will receive from the sale of Evolutionary Biologics and the other entities.” ABOUT EMERGENT HEALTH CORPORATION Emergent curates, develops and sells products in the Regenerative Health Space. Its products comprise of ingestibles as well as topicals for the whole family. The company distributes its products online and through Content Based Shopping using Influencers to position products in their produced content throughout the United States and Internationally. Its subsidiaries; PharmaZu, is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including the pet pharmacy, vet telehealth and pet wellness businesses. Evolutionary Biologics, is a new kind of biologics company founded for a clear purpose: bring cutting edge regenerative products to the medical community. Emergent does not claim any of its products are approved by the FDA to diagnose, treat, cure or prevent any disease. For more information, please visit Emergent's Website and Social Media on Twitter. Before using any products, you should always consult with your Veterinarian and/or Family Doctor. SAFE HARBOR STATEMENT This press release contains forward-looking statements that can be identified by terminology such as “believes,” “expects,” “potential,” “plans,” “suggests,” “may,” “should,” “could,” “intends,” or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made. FOR MORE INFORMATION, PLEASE CONTACT: Jim Morrison, Chairman of the Board James W. Zimbler – Interim President/Interim CEO Emergent Health Corporation Website i nfo@emergenthealthcompany.com Contact Details Emergent Health Corp. info@emergenthealthcompany.com Company Website https://emergenthealthcompany.com/

May 23, 2023 09:00 AM Eastern Daylight Time

The Humane Society of the United States Addresses the Pet Poverty Crisis

YourUpdateTV

Most people are aware of how poverty and structural inequality create challenges and barriers to accessing healthy food, education, jobs, health care and housing and how inflation is only making the crisis worse. Pet resources are no different. Many families are struggling to afford and access veterinary care, food and supplies for their beloved pets. More than 20 million pets live in poverty - three times as many pets live in poverty as enter shelters every year. This is a long overlooked national crisis exacerbated by inflation and the economy. Recently, Kitty Block, President and CEO of the Humane Society of the United States, participated in a nationwide satellite media tour to discuss the launch of the More Than a Pet campaign and how the organization is addressing the crisis. A video accompanying this announcement is available at: https://youtu.be/GdaZXktSjNI Over the past 20 years, the Humane Society of the United States has helped half a million pets and their families by providing veterinary care and supplies at no cost, keeping families and pets together in over 50 communities across the U.S. Without these services, families are often forced to make choices about sacrificing their own needs, even food and medications for themselves, to prioritize care for their pet. No family should ever have to make that choice. Since 2002, the Humane Society of United States’ Pets for Life and Rural Area Veterinary Services programs have been helping pet owners across the U.S. by providing food, supplies and services for their cats and dogs at no cost. It is critical to close the gap that exists for people and pets in underserved areas. With the new campaign called “More Than a Pet,” the HSUS is sounding an alarm about this crisis that is only getting worse. The Humane Society of the United States is offering these tips for people to support their communities: Advocate for keeping pets and their people together by signing the HSUS petition to close the pet equity gap. Your voice can make a big impact for all animals. Volunteer with the Humane Society of the United States’ Pets for Life and Rural Area Veterinary Services programs, which increase access to pet care for underserved communities. Donate pet food to your local shelter or pet food pantry. If you know of a neighbor in need, offer to help drive them to a veterinary appointment, foster their pet temporarily or provide a bag of their pet’s favorite food to help close the access to pet care gap. The HSUS is inviting the public to show their support for this campaign by sharing why their animal companion is #MoreThanAPet to them, at humanesociety.org/morethanapet. Campaign partner Smalls is donating a bowl of food for every photo shared, up to $1M, to pets and their families in need. Learn More and Get Involved About Kitty Block Kitty Block is the chief executive officer and president of the Humane Society of the United States and also chief executive officer of Humane Society International. She leads the nation's most effective animal protection organization in the fight for all animals. Block was named president and CEO of the Humane Society of the United States in January 2019, becoming the first woman to hold the position in the organization’s history. Block first joined the HSUS as a legal investigator in 1992 and was instrumental in bringing cruelties such as horse slaughter and the killing of dogs and cats for their fur in China to light. She led the HSUS’s efforts to secure protections for dolphins with successful litigation and landmark dolphin-safe tuna legislation. In addition, she was one of the architects of a successful lawsuit over commercial whaling brought against Japan by Australia in the International Court of Justice. She has served as an adviser to the White House on trade and the environment, and she has served multiple elected terms on the International Dolphin Conservation Agreement International Review Panel, which works with governments on monitoring violations of the agreement. Block received a law degree from The George Washington University in 1990 and a bachelor’s degree in communications and philosophy from the University of New Hampshire in 1986. She is a lifelong animal lover who helped her mother rescue and care for pets and other animals in need as a child. Block lives in Washington, D.C., with her husband and daughter, their street dog rescue, Lilly, and rescue cats, Misti and Storm Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 22, 2023 10:15 AM Eastern Daylight Time

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From Jam Session to Record Contract: Meet “BANDED”, America’s Newest Music Competition Series

YourUpdateTV

Are you ready to discover the next big music super band? “BANDED” is a first-of-its-kind music competition series that takes you behind the scenes of the music industry and lets you witness the birth of the next big music band. Recently, Brandon Jenner, Host of “BANDED”, and Mark Schulman, “BANDED” Judge conducted a satellite media tour to talk about the show. A video accompanying this announcement is available at: https://youtu.be/JqTjH3jvu10 AXS TV —a subsidiary of Anthem Sports & Entertainment, Inc. —puts the spotlight on rising stars from across the country in the all-new original music competition BANDED, an innovative series that redefines the traditional “build-a-band” concept and showcases exceptional up-and-coming artists who can play, write, and sing. BANDED episodes will premiere every Saturday at 9 p.m. ET. on AXS TV. The series also will roll out weekly across all AXS TV digital channels. BANDED is hosted by musician and television personality Brandon Jenner, with recording artist and American Idol finalist Didi Benami as co-host. In the series premiere, 25 contenders were placed into five brand new multi-genre bands under the tutelage of GRAMMY®-winning and -nominated songwriters, producers, and artists such as Songwriters Hall of Fame honoree Wendy Starland, credited with discovering and developing Lady Gaga; as well as Paul Ebersold, Steve Diamond, Justin Wilson, and Dave Pahanish. Each week will feature a roster of legendary mentors and guest judges from across the music spectrum, such as Metal icons Vince Neil and Kip Winger; chart-topping Country star Steve Azar; Vans Warped Tour mastermind Kevin Lyman; and world-class rock ‘n roll drummer Mark Schulman, among many others. The inaugural season presents eight all-new episodes, with six hour-long episodes bookended by the 90-minute season premiere and season finale. A special video podcast will accompany each episode, as BANDED contestants, and stars breakdown all the latest happenings from the show. “We are extremely pleased to announce our partnership with AXS TV in launching the inaugural season of BANDED,” said Nico Albano, Executive Producer of the series. “AXS TV’s national and digital platforms are incredibly robust, giving viewers multiple ways to conveniently enjoy our content. We hope that this will be the beginning of a long-lasting relationship between AXS TV and BANDED, and we look forward to continuing to work with them as we move forward into the future.” “ BANDED is the perfect complement to our growing lineup of all-new original music-themed programming, putting a fresh spin on the standard music competition format that brings viewers into the fascinating creative process that each band undertakes,” said Katie Daryl, AXS TV’s Vice President of Programming. “We have some truly talented competitors and world-class mentors onboard, and we cannot wait to share all of this and more with our audience when BANDED premieres on AXS TV’s platforms next month.” GameTV will be the exclusive Canadian broadcaster of BANDED. The series will air every Saturday at 7 p.m. ET on GameTV, beginning July 8. “We are excited to be the exclusive home in Canada, and look forward to premiering it this summer,” said Maria Donatelli, Director of Programming for GameTV. Series sponsors include Embassy Suites by Hilton Nashville Downtown, Verijet, Colgate Optic White, Maggiano’s Little Italy, Bulova/Citizen, PRS Guitars, Roland, Gretsch, Zildjian, DW, Fender, and Remo. For more information, please visit www.BANDEDtv.com. Show Teaser About BANDED BANDED, produced by Shadow Entertainment Group, is the first music reality competition show that focuses on the musical talents of the contestants. It aims to give viewers an inside look into the real artistry of creating music. Leveraging highly successful mentors and judges, BANDED will take viewers behind the scenes to witness magic in the making. For more information about the show visit www.BANDEDtv.com About AXS TV AXS TV is a leading multi-platform music and entertainment digital platform and television company owned and operated by Anthem Sports & Entertainment, Inc. AXS TV’s broad library offers content headlined by concerts and music-inspired programming, world-class professional wrestling and MMA. AXS TV’s signature programs include The Top Ten Revealed, The Very VERY Best of the 80s, and Parking Lot Payday. The channel also is the home of IMPACT Wrestling, New Japan Pro-Wrestling and Invicta Fighting Championships. AXS TV is available nationally in the United States, and parts of Canada and the Caribbean. Additionally, AXS TV’s digital programming can be enjoyed on several different platforms including the AXS.TV website and the Network’s app AXS TV NOW, and FAST Channel, as well as on the Network’s official YouTube channel, Facebook and Instagram pages, Twitter and TikTok profiles. For a full list of providers and territories, please visit axs.tv/subscribe. About GameTV GameTV is Canada’s leading destination for game shows and entertainment, powered by a rich programming lineup that boasts both classic and modern game shows as well as a wide selection of reality-based series, back-to-back nightly movies, documentaries and more. Game TV is the home of the most recognizable game shows and is the exclusive broadcaster of the UK produced series The Masked Dancer and The Masked Singer. GameTV is available nationally on Bell, Cogeco, Telus, Rogers, Shaw and Videotron, among others. For more information about the network, visit www.gametvnetwork.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 19, 2023 02:10 PM Eastern Daylight Time

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Emergent Health Executes Term Sheet and Engagement Letter with Boustead Securities to roll up its Subsidiary, Evolutionary Biologics and other regenerative medicine and products companies

Emergent Health Corp.

Emergent Health Corp. (OTC: EMGE), a curator, developer, and marketer of products in the Regenerative Health Space announced that it has executed a Term Sheet and Engagement Letter with Boustead Securities to roll up its subsidiary Evolutionary Biologics and other regenerative medicine and regenerative biologic products companies with NO DILUTION to the Emergent Shareholders with a planned $10 million initial capital raise and public offering and application for listing on NASDAQ or NYSE/AMEX. Emergent’s subsidiary, Evolutionary Biologics, and the new brand called Maximus Men’s Health, along with Juventix Regenerative Medical and Interactive Practice Solutions and Nanosthetic. Subsequent to the IPO, Emergent plans to distribute the shares received by Emergent from the sale of Evolutionary Biologics as a dividend to its shareholders, pro rata at NO COST to the Emergent Shareholders. Such a dividend would only occur after Emergent files a Registration Statement with the SEC and it is declared effective. Any potential taxable event resulting from such a dividend would be the responsibility of each individual shareholder, and Emergent advises each shareholder to consult with their professional advisors, and makes no representation as to the taxable or nontaxable event. Evolutionary Biologics, is a new kind of biologics company founded for a clear purpose: bring cutting edge regenerative products to the medical community. Emergent does not claim any of its products are approved by the FDA to diagnose, treat, cure or prevent any disease. Jim Morrison, former L'Oréal President and Emergent’s full time CEO stated, “Boustead Securities is a world class financial organization. They approached us to participate in rolling up a series of regenerative biologics into a brand-new IPO. When you look at the effect that this transaction, and the previously announced PharmaZu transaction, will have on EMGE, it's amazing. We see this as a great way to maximize valuation for our Company and take EMGE to the next level.” ABOUT EMERGENT HEALTH CORPORATION Emergent curates, develops and sells products in the Regenerative Health Space. Its products comprise of ingestibles as well as topicals for the whole family. The company distributes its products online and through Content Based Shopping using Influencers to position products in their produced content throughout the United States and Internationally. Its subsidiaries; PharmaZu, is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including the pet pharmacy, vet telehealth and pet wellness businesses. Evolutionary Biologics, is a new kind of biologics company founded for a clear purpose: bring cutting edge regenerative products to the medical community. Emergent does not claim any of its products are approved by the FDA to diagnose, treat, cure or prevent any disease. For more information, please visit Emergent's Website and Social Media on Twitter. Before using any products, you should always consult with your Veterinarian and/or Family Doctor. SAFE HARBOR STATEMENT This press release contains forward-looking statements that can be identified by terminology such as “believes,” “expects,” “potential,” “plans,” “suggests,” “may,” “should,” “could,” “intends,” or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made. FOR MORE INFORMATION, PLEASE CONTACT: Jim Morrison, CEO Emergent Health Corporation Website info@emergenthealthcompany.com Contact Details Emergent Health Corp. info@emergenthealthcompany.com Company Website https://emergenthealthcompany.com/

May 18, 2023 09:00 AM Eastern Daylight Time

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The APP Announces Exclusive Partnership with Sports Illustrated Tickets

APP

Global fan-first ticketing marketplace joins forces with the APP for highly innovative multi-platform partnership; SI Tickets named Official Ticketing Partner of the APP; New ‘Box Office’ event management platform and primary blockchain NFT ticketing solution transforms fans’ tickets into engaging content, exclusive offers, rewards, and more; SI Tickets to host prominent on-site marketing activations at APP Tour events in 2023 The Association of Pickleball Professionals (APP) announced today a highly-innovative strategic, multi-platform partnership with SI Tickets, the fan-first ticketing site from Sports Illustrated, which will now serve as the Official Ticketing Provider of the APP and the official home of primary ticket sales for all 2023 APP Tour events, starting with the 2023 APP Newport Beach Open. APP Tour tickets will be available through Box Office by Sports Illustrated Tickets, an innovative event management platform and primary ticketing solution built in partnership with web3 leader ConsenSys and powered by Polygon’s blockchain technology. Launched earlier this month, Box Office is the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the biggest in sports, concert and theater on the SI Tickets marketplace. Box Office’s all-new Super Ticket™, a collaboration between SI Tickets and ConsenSys, is an NFT ticket that empowers the APP to remain connected to its fans like never before. Through highlights, collectibles, exclusive offers and more, the Super Ticket™ unlocks engagement opportunities between the APP and its attendees before, during and after events. "Welcoming SI Tickets into the APP family as Official Ticketing and Marketing Partner is truly groundbreaking for our organization, and the sport of pickleball overall," commented Tom Webb, Chief Marketing Officer of the APP. "The Sports Illustrated brand has a storied history and is now building the future of ticketing. This partnership allows the APP to create one-of-a-kind tickets for our events, connect with fans better than ever before, and add value to their event experience." The relationship will kick off at the APP’s crown jewel event, The Boca Raton APP New York City Open, at the USTA Billie Jean King National Tennis Center, May 23 – 28, with a unique on-site marketing activation where players and attendees can create their own commemorative Sports Illustrated digital fan cover to take home and share with family and friends. Tickets to APP Tour events will be available exclusively via SI Tickets starting with the APP Newport Beach Open, held June 28 – July 3. “SI Tickets is proud to team up with The Association of Pickleball Professionals to serve as its Official Ticketing Partner for its 2023 Tour events,” said David Lane, CEO, SI Tickets. “The explosive growth in popularity and participation of pickleball over the last two plus years has been truly remarkable, and we look forward to teaming up with the APP as an anchor partner for our all-new Box Office primary NFT ticketing platform. We’re excited to build on this groundswell of enthusiasm, while delivering incremental value to all APP Tour events, its players, and current and new fans through authentic engagement experiences that only SI Tickets can deliver.” To stay updated on the APP, visit apptour.org and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn. To learn more about SI Ticket, visit SITickets.com. About SI Tickets First launched in June 2021, SI Tickets by Sports Illustrated puts the fan experience first. In addition to charging zero ($0) transaction fees on any purchase, SI Tickets also guarantees a 100-percent refund if an event is canceled for any reason. The marketplace has over $2.5 billion of inventory and more than 50 million tickets to over 250,000 sports, concerts and theater productions. SI Tickets operates Box Office, an innovative, self-service event management and blockchain-backed primary ticketing solution. Box Office is the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the aforementioned SI Tickets marketplace. For more information, visit www.sitickets.com, or download the app on iOS and Android. About the APP Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. Follow the APP via APPTour.org, on Instagram, Twitter, Facebook, LinkedIn and YouTube. Contact Details The APP Daniel Sagerman +1 847-800-8182 dsagerman@theapp.global SI Tickets Matt Ciesluk +1 704-258-3896 matt.ciesluk@sitickets.com Company Website https://apptour.org/

May 18, 2023 08:30 AM Eastern Daylight Time

Acclaimed Local Business Leader Assumes Role as CEO and Executive Director at Western Spirit: Scottsdale’s Museum of the West

Western Spirit: Scottsdale's Museum of the West

Western Spirit: Scottsdale’s Museum of the West, announces today the appointment of highly experienced local business and community leader Todd Bankofier as its new Chief Executive Officer (CEO) and Executive Director, effective May 12, 2023. Bankofier will be at the forefront of Western Spirit’s crucial next phase of growth and development. Western Spirit Board’s search committee conducted a national search that spanned over six months for the CEO and Executive Director position. Bankofier stood out among the applicants due to his extensive experience in Arizona-based business leadership roles as well as his inspirational work in local community service. Bankofier brings decades of knowledge in formulating, defining, and executing short- and long-term business strategies and a proven success record in transforming companies and organizations, pivoting on new tactics, and building healthy cultures, all while consistently exceeding overall expectations. “I am truly honored to have been selected to lead this esteemed organization," said Bankofier. "Countless talented people have dedicated so much of their time and treasure to bring about this museum and make it what it is today. I am committed to working with the outstanding team at Western Spirit to continue advancing the museum’s mission and vision, ultimately guiding our award-winning institution to even greater heights.” David Sherf, Interim CEO of Western Spirit expressed his enthusiasm for hiring Bankofier. "We are so pleased to welcome Todd to our team as the new CEO and Executive Director. Given his proven track record of success in both business and the nonprofit sector, we are confident in his ability to help shape a bold new vision for Western Spirit. With his broad knowledge of cutting-edge technologies, we look forward to seeing Todd leverage the latest innovations to help us engage and inspire audiences worldwide.” Bankofier's background includes working as a legislative aide to Senator Paul Laxalt, serving as Chief of Staff to Jim Bruner of the Maricopa County Board of Supervisors, CEO of the Arizona Technology Council, and holding various executive positions at the Phoenix Chamber of Commerce, XO Communications, and Ensynch. He was the CEO of publicly traded digital-accessibility company Audioeye, the founder and CEO of Fairmont Capital Group, and the Co-founder and CEO of seed-stage SaaS start-up CyberPassport. He has won awards for Top 10 “Valley’s Most Influential” under 40 by The Business Journal (2002), the Valley’s Most Influential Business Leaders (2004), voted one of Arizona’s Top “Young Leaders” in Business (2005), and “Father of the Year” by the American Diabetes Association (2007). Bankofier holds a BS in business management from Arizona State University and is a 35-year resident of Scottsdale. Western Spirit features regularly changing and permanent exhibits of Western and Native American art and artifacts, entertaining events, and informative programs that bring the West’s heritage, culture, and community to life. Featuring The Gather: A Portrait of the American West by Scott T. Baxter and upcoming exhibits such as Werner Segarra: Vaqueros de La Cruz del Diablo, and Western Pop: Andy Warhol & Billy Schenck; and The Railroad Opening Up the West, a model train exhibition. Permanent exhibitions continually on display include Canvas of Clay: Hopi Pottery Masterworks from The Allan and Judith Cooke Collection, which features 65 of the finest examples of Hopi pottery spanning six centuries, the Frankie and Howard Alper Collection of John Coleman Bronzes; and The Abe Hays Family Spirit of the West Collection, a showcase of more than 1,400 saddles, spurs, cowboy gear, and other Old West objects. For more information on Western Spirit: Scottsdale’s Museum of the West, go to Scottsdalemuseumwest.org. About Western Spirit: Scottsdale’s Museum of the West Within months of opening in January 2015, Western Spirit qualified as a Smithsonian Affiliate. The museum has also received the TripAdvisor Certificate of Excellence, enjoys a 4.5 out of 5-star rating on both TripAdvisor and Yelp, and is continually recognized as one of the “Nation’s Best Western Museums” (2022 Editors’ Choice, True West magazine). Also, named to Phoenix Magazine’s 2022 Best of The Valley Readers' Choice: “Best Museum You Probably Don’t Know About”, Arizona Foothill’s Best of Our Valley: “Best Museum” & “Best Annual Charity Event: Saddle Up” and the winner of Your Valley’s “East Valley Favorites” for the museum category. For more information, visit www.scottsdalemuseumwest.org. Contact Details 48 West Agency Alison Rose +1 602-300-3433 alison@48westagency.com Company Website https://scottsdalemuseumwest.org/

May 17, 2023 08:03 AM Mountain Daylight Time

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Else Nutrition targets FDA approval as it eyes news markets for its plant-based infant nutrition

Else Nutrition Holdings Inc

Else Nutrition CEO Hamutal Cohen Yitzhak tells Proactive's Stephen Gunnion that a number of catalyst lie ahead for the company this year, including the launch of its 'ready-to-drink' infant nutrition in the US, its entry to the UK market as a starting point for Europe and Australia as a gateway to China. Importantly, she said the company remains on track to begin its infant growth clinical study for the FDA and European permits. Receiving FDA approval is a very high priority for Else Nutrition, as it believes that becoming the first non-dairy and non-soy FDA-approved infant formula will be transformational. Yitzhak also commented on Else's first-quarter results, which showed an 80% year-over-year increase in revenue to $2.9 million. Contact Details Proactive United States Proactive United States +1 347-449-0879 action@proactiveinvestors.com

May 17, 2023 10:00 AM Eastern Daylight Time

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Singaporean Telehealth Platform ORA Raises $10 Million Series A to Modernise Healthcare in the Region

ORA

Singaporean telehealth platform ORA has raised a $10 million USD Series A funding. This is the largest telehealth Series A in South-East Asia and was co-led by TNB Aura and Antler with participation from Gobi Partners, Kairous Capital and GMA Ventures, bringing total funding to date above $17 million USD. ORA is the fastest-growing and biggest vertically-integrated telehealth platform in South East Asia delivering over 250,000 consultations and has experienced uninterrupted monthly growth since its 2021 launch. ORA has launched three brands that serve the modern patient living with chronic conditions, making treatment more accessible, convenient and personal. Modules is a first to market online dermatology experience making personalised, prescription skincare accessible with 676 different formulations, andSons offers male health solutions and OVA delivers female reproductive healthcare. Founded by former ZALORA CMO Elias Pour, ORA is uniquely positioned with a diverse, proven leadership team with rich backgrounds across health, tech and consumer brands. Backed by a robust medical advisory board, ORA’s R&D team draws on experience from L’Oréal and Sephora creating high-touch products and experiences that are IP’d and 100% in-house developed. With a strong attention to customer experience, first to market solutions like Modules, andSons and Ova are meeting modern customer expectations head on. These interactions are translating into deeper patient relationships, building retention rates only rivalled by subscription models like Netflix and unrivalled within the industry. 90% of ORA’s patients are first to condition, under 38 years old and have never been treated before. The disconnect between this younger patient population and the traditional healthcare model is ORA’s biggest opportunity. These new patients have a different set of demands such as flexibility and speed which ORA’s telemedicine model is perfectly placed to treat. ORA’s seamless end-to-end experience joins up the fragmented traditional model, linking consultation, education, pharmacy, delivery and post purchase care for unparalleled convenience. “ORA is on a mission to deliver high touch, high-quality care to millions of patients and with our continued growth story throughout SEA, we are thrilled with today's announcement.” said Elias Pour, ORA’s founder and CEO. “ORA has had over 6 million patient touch points provide us with valuable health data through extensive health evaluations and consultation online. This has brought unique insights into these patient’s healthcare expectations that has and will inform future innovations with our key partners.” “We have the high growth potential of DTC, with a very high percentage of healthcare expenditure in our region being out of pocket. This is powered by an underlying SAAS type of recurring revenue, with subscriptions counting for more than 70% of our revenue and our retention is better than Netflix with 10x the monthly order value. We achieved post marketing breakeven at the end of last year on a group level after just 20 months of going live and have a very clear and believable path to profitability that is imminently ahead of us. With this new round of funding ORA will seek to expand its presence into new territories, both geographically and with new offerings. Later this year ORA’s brands will arrive in retail across 1300 tier one stores bringing its accessible, medically-backed range of products to shelves. Looking at different geographies there are opportunities to expand into regions like the GCC. Charles Wong, Founding Partner at TNB Aura commented: “Since ORA’s early days, TNB Aura has been a firm believer and strong supporter of Elias and the ORA team in their unwavering mission to provide access to affordable high-quality healthcare. Their combined focus on specialised, and often taboo, healthcare verticals as well as a direct-to-patient approach has led the team to clearly differentiate itself while delivering market-leading unit economics that meet the tailored needs of patients across the full value chain.” Teddy Himler - Global Partner at Antler added: “Elias and team have learned from the extraordinary rise of telehealth globally and have applied it masterfully to the idiosyncratic (and often challenging) South East Asia region. We are inspired and supportive of their mission to become the “ Healthcare House of Brands” for the ~1B people in South East Asia and GCC who are underserved by the traditional healthcare system. We think ORA’s platform approach is the future of direct-to-patient healthcare globally.” About ORA ORA is a house of healthcare brands powered by a vertically integrated telehealth platform. Founded in 2020 by ex ZALORA CMO Elias Pour, it is now SEA’s fastest growing digital health provider operating in Singapore, Malaysia and the Philippines with additional markets being launched during the rest of 2023. Its growing portfolio of healthcare brands includes Modules (prescription skincare), OVA (women’s health) and andSons (men’s health). Their HQ is located in Singapore. About TNB Aura At TNB Aura, we are investing in and helping to build the future of Southeast Asia. As a thesis-led, high-conviction venture capital firm, we use data-driven methodologies to identify and invest in select companies that are primed for the future and ready to change the very face of their categories. An approved co-investment partner of Enterprise Singapore, we invest US$2-10 million into Series A and B tech startups - and beyond that, we become true partners in their quest to uplift lives of The Next Billion. About Antler Antler is the investor backing the world’s most driven founders from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, we partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. Knowing that exceptional founders can come from anywhere with any background, we have offices in 25 cities, including Austin, New York, London, Berlin, Stockholm, Bangalore, Jakarta, Singapore, Seoul, Tokyo, and Sydney. Our global community backs people from the beginning with co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. Fueled by a personal passion that goes beyond traditional investing, we have helped create and invested in more than 750 startups across a wide range of industries and technologies, with the goal of backing more than 6,000 by 2030. Contact Details ORA Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.ora.group/

May 17, 2023 07:00 AM Eastern Daylight Time

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More Than Just a Room: How Airbnb Can Help You Travel Like a Local -- on a Budget

YourUpdateTV

Want to travel like a local, but on a budget? Airbnb is a great option for those looking to experience a destination authentically without breaking the bank. Recently, Airbnb Superhosts, Rhonda Voo and Eric Alan conducted a satellite media tour to talk about their experience being Airbnb hosts and how it helped them connect with people and have authentic experiences. A video accompanying this announcement is available at: https://youtu.be/6OnoHquTFMg In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they're looking for ways to connect with people and have authentic experiences. With the pandemic finally over, this summer is anticipated to be the biggest travel season of all time. Airbnb is expecting a record 300 million people to travel and host on Airbnb this year. To prepare, Airbnb is making the most extensive set of improvements to the platform ever, starting with the introduction of Airbnb Rooms, an all-new take on the original Airbnb. They’re also launching over 50 new features and upgrades that address top feedback from our guests and Hosts across the end-to-end Airbnb experience. Introducing Airbnb Rooms Airbnb began as a way to stay in a room in someone else’s home. This original idea of sharing a home offers two unique benefits. First, it’s more affordable for guests. More than 80% of private rooms are under $100/night, with an average rate of $67/night. Second, staying with a Host is a great way to meet someone new and experience the city like a local. In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they're looking for ways to connect with people and have authentic experiences. Now is the perfect time to stay in a room in someone else’s home. But for even more people to try it, they have to feel comfortable staying with a Host. Airbnb Rooms, an all-new take on the original Airbnb. Guests have told us that they want to know more about who they're staying with. Every Airbnb Room features a Host Passport, which helps guests get to know their Host before booking their stay. Airbnb has also created a Rooms category with over 1 million listings, redesigned filters and added new privacy features. 50+ new features and upgrades based on Hosts and Guests feedback: In preparation for an anticipated record-setting travel season, Airbnb is improving nearly every aspect of their service, here are some of the upgrades: Host Passport - Exclusive to Airbnb Rooms, the Host Passport helps you get to know your Host before booking your stay. Simply tap the Host Passport to view a larger photo and details Hosts have shared about themselves, including where they went to school, what they do for work, a fun fact about themselves, the amount of social interaction during the stay, and much more. Airbnb Rooms category - Airbnb Rooms are easy to discover, with a new category featuring a curated set of 1 million private bedrooms. Each listing includes access to shared spaces, such as the kitchen, living room, and backyard. Redesigned filters - Redesigned the “type of place” filter to make it easy to switch between Airbnb Rooms, entire homes, or all types of places. It’s simple to view the average price for each type of place with an enhanced price filter that updates based on your choice. New privacy features - Privacy is important. All Airbnb Rooms will clearly indicate if the bedroom door has a lock. The listing page also shows whether the bathrooms are shared or private, and whether people other than the Host will be in the home during your stay. To improve our service, Airbnb took a design-driven approach. They started by storyboarding the guest and Host journey - from sign up to checking out and created a blueprint of the experience - every screen, every policy, and every interaction with customer support mapped out. Then, analyzed millions of customer service tickets and mapped them across the journey. They also reviewed thousands of social media posts and spoke with hundreds of thousands of guests and Hosts about how to improve Airbnb. To find out more about the Airbnb 2023 Summer Release and how to become a host, visit Airbnb. About Rhonda and Erica Rhonda Voo and Eric Alan are superhosts of a private room in their stunning home in LA. Rhonda and Eric are both creatives at heart, pursuing careers in art and advertising – over the years they transformed their modest home into what is now an architecturally significant landmark in LA. After raising their three daughters, they noticed there was plenty of extra room around the house and decided to open their home to guests on Airbnb. Their experience continues to be rewarding — both financially and personally, making meaningful connections with visitors from around the globe. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 16, 2023 03:00 PM Eastern Daylight Time

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