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Mike The Pike Productions, Inc. (OTC: MIKP) and Sack Lunch Productions (OTC: SAKL) Jointly Agree to Termination of Letter of Intent

Mike The Pike Productions, Inc.

McapMediaWire -- Mike The Pike Productions, Inc. (OTC: MIKP ) (“The Company”), ($MIKP), a fan-owned entertainment studio focused in the acquisition, development, and production of entertainment intellectual property through its wholly owned subsidiary www.ArowanaMedia.com, announces today that it has amicably agreed to a termination of the Letter of Intent with Sack Lunch Productions (OTC: SAKL ) in favor of proceeding with initiatives toward becoming an SEC Fully Reporting, OTC Markets Pink Current status Issuer including the filing of Form 10 with audited financials through EOY 2022. MIKP CEO Mark B. Newbauer states, “I believe this is the best for the Company and its Shareholders as we have a definable path to becoming a fully reporting pink current company. I thank shareholders for your patience as we work with auditors to finalize the 2022 financials, and believe this to be a monumental step for the company into 2023. We are operating full force in Arowana on development benchmarks for our projects including the Vampirella Universe, New York Times Bestseller ‘Wish’, and other titles soon to be officially announced,” LIKE, FOLLOW & SHARE AT: Facebook: @arowanamedia Twitter: @ArowanaOfficial and @MTPprods IG: ArowanaMedia About Mike The Pike Productions (OTC: MIKP), Arowana Media Holdings and Mike The Pike Entertainment Mike The Pike Productions is a publicy traded media holdings company operating through its subsidiary Arowana Media Holdings, Inc. ( www.ArowanaMedia.com ), a fan-owned entertainment studio focused on IP Acquisitions, Development and Production, and building a diverse portfolio of IP for the entertainment marketplace. It does this via its flagship subsidiary, Mike the Pike Entertainment, LLC, which will acquire, incubate and develop IP which can then be used to complement horizontally integrated subsidiaries focused in Film/Television/Streaming, Publishing, Software/Gaming, esports, AR/VR, Web3, Metaverse, and Artificial Intelligence. CONTACT: CEO Mark B. Newbauer hey@mikethepike.com Contact Details Mark B. Newbauer hey@mikethepike.com Company Website http://www.arowanamedia.com/

March 02, 2023 04:35 PM Eastern Standard Time

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PFF’s Sam Monson Tells The Game Day: Bryce Young Better 'Bama QB Than Jalen Hurts; Bijan Robinson Next AP

The Game Day

Pro Football Focus NFL analyst Sam Monson declared Alabama quarterback and top NFL prospect Bryce Young “the best” QB out of the university in the last several years during an appearance on the Caps Off Podcast on The Game Day’s network that aired Wednesday, March 1. “I think he's the best of the three. I think he's better than Tua, better than Mac Jones, and I think he was better than Jalen Hurts when he was at Alabama,” the PFF analyst said. “I think he's the best that Alabama has sent to the NFL in the last, you know, several years.” Monson joined the Caps Off Podcast, which started in August 2022 and features talent/hosts Adam Tabatchnick, Felipe Fontes, Jack Parodi, and Matan Mann. The podcast airs multiple episodes weekly across YouTube, Instagram, Facebook, Twitter, and TikTok, a platform on which it has garnered 4.1M likes since its inception. Monson also discussed other top prospects ahead of the NFL Draft, including Texas Longhorns running back Bijan Robinson. “I think he is the best running back prospect we've seen coming into the draft since 2014,” Monson said. “He might be the best prospect to come along since Adrian Peterson.” The full podcast episode, focused on NFL player comps, is available on YouTube, TheGameDay.com, and wherever podcasts are available. Pro Football Focus is a sports analytics company that focuses on thorough analysis of the National Football League and NCAA Division-I football in the United States. The Game Day is a sports entertainment and media company geared toward millennials and Gen Z. Launched in 2020, The Game Day bridges the gap between casual sports fans and sports bettors, creating and promoting original digital- and social-first content. Fans can follow all of The Game Day’s social content: TikTok, Twitter, Facebook, and Instagram. Contact Details The Game Day Lauren Polkey laurenpolkey@thegameday.com Olivia Witherite oliviawitherite@thegameday.com Company Website https://thegameday.com/

March 02, 2023 02:15 PM Eastern Standard Time

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FanDuel Named ‘Most Innovative Sportsbook’ by Sports Betting Journalists in New HPL Digital Sport Study

HPL Digital Sport

HPL Digital Sport, (HPLDS) a specialty division within Hot Paper Lantern focused on building brand, partnerships and user growth within the sports betting, sports technology and iGaming industry, today released its new study State of the Sportsbook: Media Scoreboard on Innovation. The study measures the opinions and perspective of the media who regularly write about the sports betting industry on topics like: which are the most innovative sports betting operators, the technological elements most likely to make the most impact in 2023 and which new entrants to the market can challenge current leaders in the space. To contrast the media’s opinions, HPLDS also interviewed more than a half-dozen sports betting industry consultants to obtain their views. “In a very nascent industry like sports betting, the media hold a very important position as the group that sits across the entire market, talking to every company and executive on topics ranging from technology, new products and services, pain points, wins and innovation. While many opinions and anecdotes have been shared on who leads the market, there has never been a definitive study completed to put quantitative and qualitative data behind these ideas,” said Ed Moed, CEO of HPL Digital Sport. “As thought leaders in the space, we felt it necessary to create this content but also accentuate this data with commentary and opinions from the most respected and visionary sports betting consultants in the industry. We hope this series of studies and our Media Scoreboard become the industry standard bearer for years to come.” When it comes to the most innovative operator, it’s FanDuel and everyone else In a weighted ranking, the media named FanDuel as the most innovative sports betting operator in a landslide, scoring 55 points. FanDuel more than doubled the points of the Second Place and Third Place finishers, PointsBet (24) and DraftKings (20), respectively. Rounding out the Top 5 list included BetMGM in Fourth Place with 9 points and Bet365, Caesars and Circa all tied for Fifth Place with 7 points. Among new sportsbooks joining the market, the media believe 2023 is Fanatics’ year to lose When choosing the most anticipated new entrant in the market, the media overwhelmingly chose Fanatics as the company they feel will have the biggest impact in sports betting. The potential Disney (ESPN)/DraftKings partnership came in second while Betr rounded out the top three. Subsequently, the media survey also felt Fanatics’ announcement to officially launch its sportsbook was the top story of 2022 showing a betting operator “revolutionizing the market and leading to potential change in 2023.” Fanatics’ launch beat out other top stories including the Disney (ESPN) teaser announcement of an upcoming strategic partnership with DraftKings, DraftKings integration with Amazon’s Thursday Night Football package and FanDuel’s announcement of its pullback of promotional dollars. The media prioritized User Experience and Engagement as the most important innovative practice in sports betting In an industry deep in an arms race to secure new and sustainable users, when given a list of the most innovative practices, the media found User Experience and Engagement to be the industry’s top priority, followed by: User Experience and Engagement Product Differentiation Development of Next Generation Technologies Fiscal Responsibility Brand Development Strategic Partnerships Influencer Deals In-play betting seen as the innovation most likely to gain momentum in 2023 In-play betting secured 42%, and the majority of the response, from the media as the innovation most likely to gain momentum in 2023. While in-play betting drew the most attention, other imminent innovations mentioned highlight the expanding betting ecosystem and capabilities users can begin to expect to gain traction in the near future including, the evolution of sports betting content (17%), universal wallet (8%) and the gamification of sports betting (8%). “The consultants we interviewed all agreed with the media’s assessment of the sports betting innovation landscape. However, adding to the media’s perspective, the consultants warned this is not the time for any company, new entrant or incumbent, to rest on their laurels,” said Moed. “Innovation isn’t about winning the moment but a mindset of continuous improvement. The companies and sportsbooks who will make moves on our Scoreboard in the future will undoubtedly have a deep focus on the end user experience, as well focusing on any real ways each can be unique in its own value proposition to sports bettors.” The State of the Sportsbook is the first industry study collecting the data and opinions of the sports betting media and the most influential industry consultants, as well. HPLDS was the first to capture the data behind needs, behaviors and wants of the emerging sports bettor in its flagship study, The State of the New Sports Bettor in 2020. In 2021, HPLDS was the first company to obtain data and insights from sports betting executives in its State of the Sports Betting Industry: User Expectations vs. Executive Realities study. The study was conducted between Jan. 12-23, 2023, leveraging the insights of more than two dozen top-tier business and sports betting trade reporters covering the business of the sports betting industry. About HPL Digital Sport HPL Digital Sport is a specialty division focused on the sports betting, fantasy, and igaming spaces within Hot Paper Lantern, a multi-disciplined brand, marketing and communications firm. We build brand relevance and thought leadership, while driving growth for sports betting, fantasy and sports technology companies through our core capabilities of branding, public/media relations, performance marketing, social media and sophisticated design. www.hpldigitalsport.com Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

March 02, 2023 02:00 PM Eastern Standard Time

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Legible turning the page for eReading with LibrarianAI launch

Legible

Legible co-founder and CEO Kaleeg Hainsworth joins Natalie Stoberman from the Proactive studio to discuss how the company continues to grow in the e-book space with the beta launch of its LibrarianAI web plugin. Legible is a book entertainment and media company that provides innovative eReading experiences to anyone anywhere with an internet-enabled device. Legible has developed a browser-based, mobile-first B2C eBook entertainment platform delivering a global online bookstore and reading system through Legible.com; and a global B2B eBook conversion and production service with high revenue potential called Legible Publishing. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 02, 2023 01:12 PM Eastern Standard Time

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Asure Software (NASDAQ: ASUR) Surpasses Expectations with Record-Breaking Q4 and FY 22 Financial Results, Raises Guidance for 2023

Benzinga

The fourth quarter of 2022 earnings season is winding down with 94% of S&P 500 (NYSE: SPY) companies having already reported results. Overall, Q4 2022 was slightly bullish when considering 68% of S&P 500 companies reported a positive EPS surprise and 66% of components reported a positive revenue surprise. Unfortunately, the revenue and income surprises could largely be chalked up to low expectations. Earnings growth for the fourth quarter 2022 came in at a combined -4.8% for the S&P 500. According to Factset, this represents the first time the S&P 500 has reported a year-over-year decline in earnings growth since the third quarter of 2020 (-5.7%). To make matters worse, earnings revisions from December 31, 2022, estimated earnings growth of -3.3%. This means, on an overall basis for the S&P 500, companies saw worse earnings growth declines than were estimated. The first quarter of 2023 doesn’t look to be much better for the index, as 76 companies in the S&P 500 have issued negative EPS guidance, compared to only 21 components issuing positive guidance. Not all Q4 2022 earnings have been a disappointment, however. Asure Software (NASDAQ: ASUR) just released record Q4 and full-year 2022 financial results that blew the top off of expectations. With these latest results, Asure’s increases its consecutive earnings estimate beat streak to the last ten quarterly periods. ASUR: Breaking Down the Record Q4/FY 22 Results Asure Software, a cloud-based human capital management (HCM) services provider to small and medium businesses (SMBs), released its Q4 and full-year 2022 financial results after the market close on February 27, 2023. Q4 2022 Results For the fourth quarter, the HCM provider generated record quarterly revenues of $29.3 million, which represents an impressive growth of 39% from Q4 2021. Recurring revenues topped $24.1 million, up 25% year-over-year. EBITDA for the quarter rose $3.5 million y/y to $5 million. Adjusted EBITDA rose $3.7 million y/y to $6 million. For context, Asure had previously issued guidance for the fourth quarter estimating a revenue range between $23.5 million to $24 million and an adjusted EBITDA range between $3 million and $3.5 million. If we take the higher end of the Q4 guidance into account, Asure’s actual Q4 2022 revenue came in 22% higher than its $24 million estimate. Meanwhile, adjusted EBITDA came in a whopping 71.42% higher than the $3.5 million high-end estimate. Full-Year 2022 Results Turning to the full-year 2022 results, Asure reported total revenue of $95.8 million, up 26% y/y. Recurring revenue jumped 21% y/y to $86.2 million. EBITDA came in at $8.8 million, compared to last year’s $13.5 million result. However, last year’s EBITDA included an extraordinary gain of $18.8 million. Adjusted for the extraordinary gain, Asure’s 2021 EBITDA would have been $3.4 million. Adjusted EBITDA for 2022 increased $4.2 million to $11.8 million. Again, Asure reports very strong top and bottom-line results on a year-over-year basis, but let’s compare the results to the company’s FY 22 guidance. For the year 2022, Asure originally estimated a revenue range between $90 million and $90.5 million. Adjusted EBITDA was expected to come between $10.5 million and $11 million. If we again focus on the higher end of the guidance ranges, Asure's total revenue for the year came out 5.86% higher than estimated. Adjusted EBITDA came in greater than 7.27% compared to management's guidance. Asure Issues Q1 2023 Guidance and Raises Full-Year 2023 Estimates After finishing strong in 2022 and hitting the ground running to start 2023, Asure's management has raised its full-year 2023 revenue and adjusted EBITDA guidance. The company also provided its initial guidance for Q1 2023. Previously-issued guidance for the year 2023 originally estimated a revenue range between $98 million and $102 million, with an adjusted EBITDA range between 14% and 16%. Asure now estimates total revenues between $105 million and $107 million, on an adjusted EBITDA range between 15% and 17% for the full-year 2023. This is a robust guidance increase that likely takes into consideration Asure’s big-name partnerships that have been secured with Intuit (NASDAQ: INTU) TurboTax, H&R Block (NYSE: HRB), and ZayZoon through the first two months of 2023. In addition, the current uncertain economic environment continues to be an ideal situation for Asure, as SMBs look to continue streamlining operations, cut costs and stay competitive for top employee talent. In its Q4 2022 earnings release, Asure also issued its initial guidance for the first quarter of 2023. The HCM provider estimates revenues coming between $29 million and $30 million for the quarter, with an adjusted EBITDA range of $6 million and $6.5 million. Wall Street Analysts Blown Away By Asure’s Strong Results, Reiterate Bullish Outlooks Analysts covering Asure have been bullish for the past several months. However, the six prestigious analysts covering the stock just took another step in their bullish belief of Asure’s outlook. After the company’s robust financial results, all six analysts took the opportunity to reiterate their “buy” ratings and even raised their price targets. Five-star analyst, Richard Baldry of Roth MKM, reiterated his “buy” rating and rose his price target to $23.00 from $16.00. Five-star analyst, Jeff Van Rhee of Craig-Hallum, reiterated a “buy” rating and increased his price target to $18.00 from $14.00. Five-star analyst, Vincent Colicchio of Barrington, reiterated a “buy” rating and rose his price target to $15.00 from $12.00. Five-star analyst, Ryan MacDonald of Needham, reiterated a “buy” rating and increased his price target to $20.00 from a previous target of $14.00. Four-and-half-star analyst, Bryan Bergin of Cowen & Co., reiterated a “buy” and rose his price target to $15.00 from $13.00. Four-star analyst, Eric Martinuzzi of Lake Street, reiterated a “buy” rating and increased his price target to $17.00 from $8.00. Overall, Asure Software continues to reliably outpace earnings expectations, as the Q4 2022 results mark the tenth consecutive quarterly period of beating estimates. This comes during a time when larger-cap stocks in the S&P 500 collectively saw negative earnings growth during the fourth quarter of 2022 and warned of negative EPS guidance for the first quarter of 2023. Asure's HCM suite of products and services continues to hold great value among its SMB clients, as can be seen with the strong recurring revenue. The company has an astounding client retention rate, combined with its strong drive to build partnerships and add new offerings to its client base, which continues to be a winning formula for Asure. If 2023 is anything like 2022, Asure Software is on track for another big year ahead. Disclaimer: Spotlight Growth is compensated, either directly or via a third party, to provide investor relations services for its clients. Spotlight Growth creates exposure for companies through a customized marketing strategy, including design of promotional material, the drafting and editing of press releases and media placement. All information on featured companies is provided by the companies profiled, or is available from public sources. Spotlight Growth and its employees are not a Registered Investment Advisor, Broker Dealer or a member of any association for other research providers in any jurisdiction whatsoever and we are not qualified to give financial advice. The information contained herein is based on external sources that Spotlight Growth believes to be reliable, but its accuracy is not guaranteed. Spotlight Growth may create reports and content that has been compensated by a company or third-parties, or for purposes of self-marketing. Spotlight Growth was compensated five thousand dollars cash by Asure Software for the creation and dissemination of this content by the company. This material does not represent a solicitation to buy or sell any securities. Certain statements contained herein constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may include, without limitation, statements with respect to the Company's plans and objectives, projections, expectations and intentions. These forward-looking statements are based on current expectations, estimates and projections about the Company's industry, management's beliefs and certain assumptions made by management. The above communication, the attachments and external Internet links provided are intended for informational purposes only and are not to be interpreted by the recipient as a solicitation to participate in securities offerings. Investments referenced may not be suitable for all investors and may not be permissible in certain jurisdictions. Spotlight Growth and its affiliates, officers, directors, and employees may have bought or sold or may buy or sell shares in the companies discussed herein, which may be acquired prior, during or after the publication of these marketing materials. Spotlight Growth, its affiliates, officers, directors, and employees may sell the stock of said companies at any time and may profit in the event those shares rise in value. For more information on our disclosures, please visit: https://spotlightgrowth.com/disclosures/ The Post Asure Software (NASDAQ: ASUR) Surpasses Expectations with Record-Breaking Q4 and FY 22 Financial Results, Raises Guidance for 2023 First Appeared on Spotlight Growth. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

March 02, 2023 11:45 AM Eastern Standard Time

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‘COFFEE WARS’, AN IMPACT COMEDY STARRING KATE NASH, TO BE RELEASED MARCH 2023 WITH ALL PROCEEDS GOING TO ENVIRONMENTAL & ANIMAL WELFARE CHARITIES

COFFEE WARS

COFFEE WARS, a comedy feature film that shares a powerful message about embracing a dairy-free future to improve health of the planet while bringing attention to veganism, ethical consumerism, and female entrepreneurship, will be released in March 2023 on iTunes, Amazon, and Google Play. The film stars vegan actress, feminist activist, and singer-songwriter, Kate Nash ( Powder Room, GLOW ), Derry Girls star Saoirse-Monica Jackson ( Finding You, The Flash ), British actor Toby Sebastian ( Game of Thrones, The Music of Silence), and Welsh phenom Owain Arthur (Amazon’s Power of the Rings). VegGood Films has shared that 100% of all proceeds from the film will be donated to environmental and animal welfare charities. COFFEE WARS uses the lens of comedy to shine a light on the devastating environmental impacts of dairy products and elevate plant-based alternatives as tasty, more sustainable substitutions worthy of award-winning lattes. “COFFEE WARS brings pressing issues to a global audience in a laugh-out-loud comedic way,” said Kate Nash. “It invites viewers to challenge their beliefs about what it means to be an ethical consumer and the overall environmental impacts of their purchases.” COFFEE WARS follows coffee aficionado Jo (Kate Nash), who is doing her best to stay afloat running her own coffee shop alongside a band of unpredictable colleagues, while nothing seems to be going her way. She can make a latte better than anyone, but her customers have trouble getting past one thing: her coffee shop is vegan. Drowning in debt and with everything on the line, Jo and her team of misfits gear up as the underdogs for the World Barista Championships, where she'll face her "full fat full cream" archrival Rudy (Toby Sebastian). Jo will finally have a chance to prove herself in the dairy-dominated world of coffee, and, most importantly, win a big cash prize. The donation of the film’s proceeds will be made through Foam Capital Charitable Trust, which represents the film’s financiers. “Our society simply cannot continue to consume planet-crippling dairy products, especially as plant-based alternatives, such as the ones featured in our film, are readily available, healthy for our bodies and the planet and, most importantly, delicious,” said Executive Producer Jay Karandikar of VegGood Films. “We are 100% committed to this cause and are proud that our film’s proceeds will support organizations that are working to ensure the health and sustainability of the planet.” For more information on the film, visit coffeewarsfilm.com or follow @coffeewarsfilm on Instagram, TikTok, and Facebook. ### ABOUT VEGGOOD FILMS VegGood Films was formed by impact investors and purpose-driven optimists whose shared mission is to realize a more sustainable and humane world. Led by the investors behind VegInvest and New Crop Capital and fueled by the hope that entertainment and art can facilitate sustainable behavioral change around the world, VegGood Films is dedicated to producing quality films that can entertain and inspire. To learn more visit veggoodfilms.com. FILM ASSETS FOR MEDIA USE All press assets Official Trailer via YouTube Contact Details Jive PR + Digital Lynsey Gray +1 250-505-6434 lgray@jiveprdigital.com Company Website https://www.coffeewarsfilm.com/

March 02, 2023 08:00 AM Pacific Standard Time

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Swagger Becomes Newest Member of HPL Digital Sport and Cardinal Sports Capital Accelerator Program

Swagger

Swagger, a daily fantasy sports 2.0 platform giving the edge back to the casual player, announced today its appointment into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. In addition to a capital investment into Swagger, the Accelerator Program will help Swagger raise capital for its next funding round, with a goal of securing upwards of $2 million. Founded in 2021 by esteemed industry veteran and former CEO of YouBet.com and president of Xpressbet.com, Ron Luniewski, Swagger initially raised more than $1 million in an Angel round. Since the official launch of its real-money game in August of 2022 for the NFL season, Swagger has exceeded growth expectations and been revenue positive. With minimal marketing spend, Swagger secured and retained thousands of users while growing its handle 380% throughout the NFL season. “At Swagger, our user base continues to grow because we found a true white space in the market for the casual player. We built our platform with the sole purpose of leveraging prop and parlay gameplay and making the experience easy, entertaining and fun for the end user, where they have a much better chance of winning something every time they play,” said Luniewski. “Our inclusion in the Accelerator Program is the first in a series of future strategic investments we’re excited to share in the coming months. By leveraging the Accelerator Program we’ll be able to better amplify our story and fasttrack the momentum we’ve built for ourselves.” The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. “2022 was not an easy year for any company in the igaming industry, or entrepreneurs looking to raise capital. However, the tightening of the market provided an opportunity for smart founders to sharpen their positioning by providing a refreshed focus on how their products will retain users, drive revenue and why users will want to play on their platform again and again,” said Ed Moed, CEO of HPL Digital Sport. “We’ve seen Swagger’s success out of the gate in generating revenue and retaining users as a model for how startups should approach this market: smart, strategic and methodical. It’s a true testament to Ron’s previous iGaming experience and exits, as well as the exceptional team he’s put around him as to why Swagger is progressing while many startups are stalling out. A lot of strategic partners and investors are already excited to see how Swagger continues this momentum and helps lead this evolution of DFS 2.0.” For more information please visit: https://playwithswagger.com/ ABOUT SWAGGER Swagger is taking a fresh approach to fantasy sports by combining the excitement of Daily Fantasy and the stickiness of slots into a completely unique platform tailored towards sports fans who simply want a real shot at winning. The key is its proprietary payout structure called Prize Boards. Users combine 2-10 player props into a personalized ticket with several cash prizes all at play. Users score points for the picks they hit, winning an instant cash prize based on their scores, not the perfect ticket. This allows the everyday sports fan to play with their gut, knowing that it’s not an all-or-nothing proposition, resulting in higher retention and satisfaction. Contact Details Hot Paper Lantern Mike Adorno madorno@hotpaperlantern.com Company Website https://playwithswagger.com/

March 02, 2023 10:01 AM Eastern Standard Time

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DSG Global introduces new line of golf carts including the SR1 and Shelby

DSG Global

DSG Global CEO Bob Silzer joined Steve Darling from Proactive to share news about the company that is using its GPS systems in power carts to enhance the golf experience. Silzer explained some of the features its clients are using. He also shared with Proactive the move into the golf cart business including the Single Ride carts and the deal the company has done with Shelby. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 01, 2023 02:04 PM Eastern Standard Time

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CleverTap’s Fintech Benchmark Report: Only 1 in 5 users that install fintech apps sign up within week one

CleverTap

CleverTap, the modern integrated retention cloud, released its Industry Benchmark Report for Fintech Apps 2022. As fintech apps continue to grow more popular, the number of players vying for market share has increased. This has subsequently reduced customer retention and “stickiness” for any one brand. Therefore, today more than ever, it is crucial that fintech companies find ways to drive customer “stickiness” by engaging users in effective ways that eventually drive transactions and fuel growth. The report reflects data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The report gives marketers a truly holistic view of key metrics within the fintech app landscape.It also spans a wide variety of fintech apps, including, but not limited to, mobile payment apps, cryptocurrency, and block chain services, along with banking and insurance among others. These insights will not only serve as a helpful starting point for developing successful engagement strategies, but also assist in understanding how an app fares in comparison to global averages. Some of the key metrics in the report include: Install to sign-up rate: Only 1 in 5 users that install fintech apps (21%) end up signing up within the first week. Average time to sign-up: 70% of the users that sign-up, do so within 75 seconds of launching the app for the first time. Sign-up to conversion rate: 95% of newly signed-up users make at least one financial transaction in the first month. Average time to convert: 76% of newly signed-up users move from onboarding to deeper-in-the-funnel engagement within an average of 7 days. Session frequency: On average, fintech app users launch their app around 11 times a month. Average repeat transaction rate for new users: 15% of newly signed-up users complete more than one transaction in the first week. Average click-through rate for push notifications: On average, 9% of Android users and 6% of iOS users will click on and interact with push notifications. Average click-through rate for in-app notifications: The click-through rate for in-app notifications is 24%, that’s about 3 times more than that of push notifications. Average email open rate: 34% users open emails sent by fintech companies Average Stickiness Quotient: Fintech apps enjoy a stickiness quotient of 22%, that indicates nearly one-quarter of MAUs consistently return to their fintech apps “The fintech industry has seen exponential growth in the last few years. Given the relentless competition within the space, fintech platforms need to step up their Omnichannel engagement efforts to better retain customers,” said Jacob Joseph, VP-Data Science, CleverTap. “The benchmark metrics laid out in our report provide a great starting point for growth marketers looking to develop effective marketing strategies. They will be able to compare numbers against global averages and pinpoint which aspects they are excelling at and which areas could use some attention or innovation.” 95% of new fintech users complete a monetary transaction in the first month. This shows that while users see value in fintech apps, it’s important to adopt customized user engagement strategies to boost retention on the platform. Today there is a real need for fintech brands to bake-in effective marketing strategies within their apps. Users will remain responsive as long as the experience is engaging and seamless. The benchmark report helps fintech apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus. The report can be downloaded here. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

February 27, 2023 02:51 PM Eastern Standard Time

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