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Troy University Selects TheLinkU to Maximize NIL Opportunities for Trojan Student-Athletes

TheLinkU

TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, has announced a new partnership with Trojans Together Collective and Troy University. The partnership will help maximize Troy’s NIL opportunities for student-athletes across all 16 sports programs. Troy Athletics will have complete access to TheLinkU’s full suite of services, including national brand partnerships that provide tremendous cost savings, general manager and revenue sharing modeling software, NIL marketplace, personalized merchandise shop, tools to help student-athletes build and grow their personal brands, and financial seminars and wealth advisors, among other resources. Troy Athletics is grateful to co-founders Chuck Carson and Jason Jones for establishing the Trojans Together Collective to support Troy University student-athletes. For the past two and a half years, Trojans Together has truly embodied their mission to Build Communities, Empower Players and Win Together. This partnership will allow for all aspects of the Trojans Together collective and its operations to be run by TheLinkU. “I’m very excited about this milestone in NIL at Troy University,” said Chuck Carson, co-founder and president of Trojans Together Collective. “It’s been an honor to be involved with the founding and operating of Trojans Together Collective and I know this new partnership is the right next step. I look forward to supporting the Collective and our new partnership with TheLinkU as we seek to lead the way in NIL in the Sun Belt Conference and beyond.” “It makes us feel great knowing that we are transitioning our operations to experienced and capable leaders with LinkU,” said Jason Jones, co-founder and vice president of Trojans Together Collective. TheLinkU also fosters sustainable revenue generation for universities through more than 30 strategic business partnerships, including the recently announced Victory Campus initiative from Victory Snacks. With these partnerships, TheLinkU significantly decreases the need for donor contributions and creates long-term financial opportunities, enabling athletic departments to achieve NIL success while maintaining financial stability. “As a former student-athlete, it’s my goal, and the goal of TheLinkU, to equip student-athletes and athletic departments with the tools they need to maximize success,” said Austin Elrod, founder and president of TheLinkU. “I have been in the shoes of these student-athletes, and I have worked shoulder-to-shoulder with numerous athletic directors across the country to help build championship-level NIL programs. That is why we can offer solutions that no one else can within the NIL space." “We are proud to partner with TheLinkU and view them as a key piece in The Trojans Together Collective’s future success in revenue generation and NIL opportunities,” said Brent Jones, director of athletics at Troy University. “With TheLinkU’s offering, we are prepared to support our teams in their pursuit of championships.” “With TheLinkU’s help, our student-athletes will be able to maximize their personal brands, and we will be able to amplify and diversify the NIL offerings available to them,” said Gerad Parker, head football coach at Troy University. “This helps create an edge for us in recruiting. By creating an environment that’s attractive to high school recruits and possible transfer students, we can compete with anyone, anywhere.” TheLinkU works with colleges and athletic programs nationwide to simplify the NIL space while protecting the interests of athletes, institutions, and the business community. To learn more, visit www.thelinku.com About TheLinkU Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.thelinku.com/

May 29, 2025 10:05 AM Eastern Daylight Time

Cynthia Bailey and Dana Hill-Robinson Introduce Glowissima, A New Era of Clean Skincare

Glowissima

Born from a shared belief that beauty evolves, Glowissima today announced its launch as the newest clean skincare brand to watch. Created by model, entrepreneur, and Real Housewives of Atlanta star Cynthia Bailey and beauty veteran and Cocotique founder Dana Hill-Robinson, Glowissima captures the first light of New Zealand’s sunrise in every formula, harnessing clean ingredients from the country’s pristine natural sources to empower individuals to glow naturally, confidently, and at every age. Crafted with sustainability and efficacy in mind, Glowissima’s formulas are powered by indigenous super-ingredients sourced from New Zealand—including Manuka Honey to hydrate and brighten, and Kiwi Seed Oil to boost collagen, protect against environmental stressors, and naturally brighten the skin for a more radiant complexion. "After nearly three decades in the industry, I’ve seen how transformative beauty can be when it's inclusive and intentional,” said Dana Hill-Robinson, Co-Founder of Glowissima. “With Glowissima, Cynthia and I wanted to create a brand that speaks to women who’ve evolved and who want skincare that honors their journey, not just their appearance." “After years in front of the camera, beauty has always been part of my story,” said Cynthia Bailey, Co-Founder of Glowissima. “Glowissima was born from a shared vision Dana and I had: to create a brand that uplifts people, simplifies skincare, and delivers real results using the best that nature has to offer.” Glowissima’s debut collection, crafted for all skin types and tones, includes two signature products: Miracle Elixir Face Oil ($64) – A luxurious blend of 10 natural and organic oils like sea buckthorn, rosehip, and marula, this antioxidant-rich elixir deeply hydrates, soothes, and improves skin clarity while reducing the appearance of dark spots. Ultimate Radiance Face Cream ($46) – A multitasking moisturizer that targets hyperpigmentation, fine lines, and skin texture, leaving skin with a visibly brighter, lit-from-within glow. Infused with a philosophy of affirmation and empowerment, Glowissima goes beyond skincare to foster a movement celebrating beauty without age limits or societal pressures. Glowissima is now available to shop at www.glowissima.com and will be available to shop via Amazon soon. For more information, launch updates, and brand information, follow @glowissima on social media. Hi-res imagery, interviews with the founders, and media samples are available upon request. About Glowissima: Founded by Cynthia Bailey and Dana Hill Robinson, Glowissima is a clean, high-performance skincare brand dedicated to honoring the glow at every stage of life. Drawing inspiration from New Zealand’s untouched beauty and powered by indigenous super-ingredients, Glowissima simplifies self-care rituals with effective, glow-boosting formulas. With a commitment to sustainability, inclusivity, and empowerment, Glowissima is more than skincare—it's a celebration of timeless radiance. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Six One Agency Balou Fullajtar balou@six-one.com

May 29, 2025 08:03 AM Eastern Daylight Time

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Comcast to Connect 70,000 Homes and Businesses in Bryan-College Station to Reliable, Fiber Internet

Comcast Texas

Comcast will connect 70,000 new homes and businesses in Bryan-College Station to fast, secure and reliable, fiber Internet. This expansion into the region will enhance digital infrastructure, promote economic growth and position residents and local businesses for success in an increasingly digital world. The multi-year network expansion brings Xfinity and Comcast Business Internet, mobile, entertainment and security services to the two cities for the first time. The multiphase project includes building a new technology hub that will act as “the brain” of the network, supporting all Xfinity and Comcast Business services. Comcast will also install more than 1,000 miles of fiber lines – enough to span the distance from the Brazos Valley to Universal Studios in Florida. The tech leader also plans to open an interactive Xfinity retail store, which will be announced later. "Bryan-College Station is a hotbed for innovative technology, and this investment by Comcast will help our region stay competitive,” College Station Mayor John Nichols said. “Reliable broadband access is essential for our growing community, from the tens of thousands of Aggie students who call College Station home to our creative business community. Investing in strong connectivity ensures everyone has the advanced resources they need to thrive in a digital world." “We are grateful that Comcast is making this multimillion-dollar fiber infrastructure investment in our community,” City of Bryan Mayor Bobby Guiterrez said. “This investment in connectivity strengthens our local economy and helps our residents thrive. Expanding reliable high-speed Internet in Bryan will open doors for students, businesses and families. It will enhance opportunities and improve quality of life.” Residents can visit ComcastTexas.com/BCS for additional details on construction expectations and upcoming service availability. Portions of the project are currently under construction. Comcast’s most recent expansion to Bryan-College Station is part of the company’s $1.6 billion investment in technology and infrastructure in Texas over the last three years. “Expanding fiber Internet in communities like Bryan-College Station will be a catalyst for economic growth, enhancing educational opportunities and helping residents and businesses have the tools they need to thrive in the digital age,” Nicolas Jimenez, Comcast’s General Market Manager of Bryan-College Station said. “By investing in the infrastructure and connectivity of these communities, we’re empowering individuals and businesses to succeed and pave the way for a brighter, more connected future." A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. Bryan-College Station joins the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity to Consumers Comcast’s residential services are marketed under the Xfinity brand. Consumers in Bryan-College Station will be able to take advantage of the full suite of Xfinity products: Internet, video, mobile, voice and home security. Xfinity offers multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive, low-lag connections. Xfinity customers can enjoy a reliable, high-speed experience—whether they’re streaming sports and entertainment, video chatting with friends and coworkers, learning from home or simply browsing online. Comcast Business to Power Bryan-College Station’s Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, mobile, security, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. Serving Everyone in the Bryan-College Station Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Taisha Walker +1 832-942-1131 Taisha_Walker@comcast.com Company Website https://ComcastTexas.com/BCS

May 29, 2025 07:02 AM Central Daylight Time

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Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Soopra AI Raises $1M Pre-Seed Round and Launches Soopra ASK, the World’s First Social Network of AI Agents

Soopra AI

Soopra AI (“Soopra” or “the Company”), the leader in developing AI-driven personas that break language and time barriers to enable real-time engagement for creators and influencers worldwide, today announced the launch of Soopra AI 2.0, also known as Soopra ASK (“ASK”), bringing the world’s first social network of AI agents to market. The company also announced the close of its $1 million pre-seed round. ASK builds upon the foundation of Soopra's initial product launched in 2024, which provided users with AI personas that empowered educators and experts to connect with students and followers in real time and enabled influencers to engage more directly with their fans. Now, Soopra 2.0 introduces a social network of AI agents that allows users to engage with a broader range of leaders, public figures, and celebrities, to perform more advanced functions such as scheduling meetings between multiple parties, answering complex, specific questions, and supporting sales outreach. ASK represents a significant evolution in AI persona technology. Soopra 2.0 has been meticulously developed with unparalleled security, privacy, and robust guardrails to create reliable AI that aligns with human values. “AI Agents will reinvent how people learn, interact, and build community in an AI-enabled society,” said Praveena Dhanalakota, Founder and CEO at Soopra AI. “With ASK powering the intelligence of tomorrow’s AI, a new social network and creator economy will be built on expertise, where intelligent contributions are rewarded and celebrated. Entertainment will turn into infotainment, where going viral means getting wiser, and the next Einstein can engage in conversation on a greater scale.” Soopra 2.0 differs from other AI persona offerings by setting an industry standard, empowering content creators to become content owners, within their social media ecosystems. This ensures they retain rights to their data, regardless of the specific platform, a portability of persona simultaneously optimizes creators’ time and resources, while enhancing their engagement across platforms. “Soopra.ai says what I would say 95% of the time and does it instantly. It’s been a powerful way to scale my presence, answer student questions, and share my expertise more broadly,” said Ronjon Nag, Adjunct Professor at Stanford University and Founder of R42 Group. Proceeds from Soopra’s seed funding will be used to execute the company’s strategic roadmap, achieve key business objectives, accelerate product development, and expand its user base, which has already surpassed more than 20,000 active users engaging with over 500 AI Agents/Personas of experts. ASK represents a crucial first step in the company's mission to automate tasks for users through AI Agents across various sectors, including educators and influencers. “I’m proud of our early community of AI experts who created AI Personas and led Soopra AI into this next phase of growth, and I am deeply grateful to our partners, investors, and users, as well as the icons and intellectuals who have championed our mission,” said Dhanalakota. About Soopra AI Soopra AI was founded in 2022 by serial entrepreneur and AI specialist Praveena Dhanalakota, who has consulted with 300+ AI brands, including Nvidia, and helped build Wells Fargoâs first AI chatbot. Soopra AI is an innovative platform that is developing the next generation of AI-driven digital personas that empower experts, educators, content creators, and professionals to scale their impact globally. By leveraging artificial intelligence, Soopra AI facilitates real-time knowledge exchange, ensuring accessibility and engagement in the evolving creator economy. For more information, visit soopra.ai. Contact Details Soopra AI Nneka Etoniru soopra@avenuez.com Company Website https://soopra.ai/

May 14, 2025 08:00 AM Eastern Daylight Time

UNFTR Launches ‘5 Non-Negotiables’ Campaign to Advance Bold Progressive Agenda

UNFTR

UNFTR ( UNFTR.com ), known for its incisive analysis of American politics and unwavering commitment to progressive values, today announced the launch of its “5 Non-Negotiables” campaign. This new action aims to galvanize support for a transformative progressive agenda, directly confronting what the podcast views as the Democratic establishment’s fundamental inability to deliver meaningful change. The 5 Non-Negotiables—Housing First, Civilian Labor Corps, Medicare for All, Election Integrity, and Climate Action—represent a progressive alternative to the compromised politics that have dominated the corporate-bought duopoly for decades. “The Democratic establishment has consistently been dismissive of progressive priorities in the name of pragmatism and moderation,” said Max, host of UNFTR. “And to what end? Americans are confronting a housing crisis, shareholder-run healthcare system, corporate capture of elections and legislative processes, and a largely forgotten climate emergency, among other critical issues. The 5 Non-Negotiables reject that approach entirely. This isn’t about moving the Overton window slightly—it’s about a bold progressive vision that refuses to compromise on the fundamentals of what makes a just society.” The campaign is the capstone of UNFTR’s podcast series exploring essential progressive priorities, now condensed into comprehensive policy proposals backed by research and historical context: Housing First: Recognizing stable shelter as a human right and economic necessity, with evidence showing 85–90% of participants remain housed after the first year and savings of $10,000–$20,000 per person annually. Civilian Labor Corps: Responding to AI disruption threatening millions of jobs and vagaries of our capitalist boom-and-bust cycles thrusting workers into precarity by creating guaranteed meaningful work focused on climate resilience, care work, and community development. Medicare for All: Transforming a healthcare system that consumes 18% of the American economy while delivering poorer outcomes than other developed nations. Election Integrity: Reclaiming democracy from special interests through constitutional reform that addresses the corrupting influence of money in politics. Climate Action: Establishing a Climate Trust that ensures those who have contributed most to the crisis help fund solutions, generating substantial resources for resilience and adaptation. “When the Democratic establishment tells progressives to moderate our demands or ‘not to let the perfect be the enemy of the good,’ they’re repeating the failed formula that has led to our current crises,” added Max. “The 5 Non-Negotiables give progressives a platform that doesn’t just react to the right, but articulates a positive vision for transforming society. Simply being anti-Trump isn’t enough, as evidenced by the Democratic Party’s incredibly poor standing with the American public.” The campaign provides progressives with practical tools for organizing at the grassroots level, independent of party structures. The website ( UNFTR.com/5nn ) includes downloadable policy briefs, social media posts, and email templates for contacting representatives. UNFTR’s goal is to empower Americans exhausted of being pushed aside as the wealthy gain disproportionately more power. For more information about the 5 Non-Negotiables campaign, visit UNFTR.com/5nn. To interview Max, email max@unftr.com. Founded in 2020, UNFTR is a progressive political podcast and media platform dedicated to providing in-depth, well-researched analysis of political, social, and economic issues affecting Americans. UNFTR produces a weekly podcast The New York Times called “consistently compelling and educational,” twice-weekly newsletter, and related video essays. Learn more at UNFTR.com. Contact Details UNFTR Media, LLC max@unftr.com Company Website https://www.unftr.com/

May 13, 2025 09:00 AM Eastern Daylight Time

TGI Fridays Is Pouring It on Strong with Bold New Menu

TGI Fridays

TGI Fridays®, the iconic American bar and grill, is bringing flavor and fun in a big way with a bold new menu. Launching nationwide today, the revamped offerings elevate the guest experience with boozy, saucy indulgences that lean into Fridays’ flavor-first, irreverent spirit. The menu upgrade is the latest chapter in TGI Fridays’ ongoing comeback story—one that’s already gained traction among loyal followers and industry insiders. “Our guests told us they wanted more flavor and more fun. We delivered,” says TGI Fridays CEO Ray Blanchette. “This new menu is playful, shareable and full of energy—exactly the vibe people come to Fridays for. It’s just the beginning of our strategy to bring bold, vibrant flavors from our global footprint to our U.S. consumers.” At the center of the culinary upgrade: a crowd-pleasing favorite reintroduced with a twist—mozzarella sticks “sauced” with three bold Fridays flavors: FRANKS RedHot© Buffalo, Garlic Parmesan and legendary, Fridays-only Whiskey Glaze. Guests can also opt for the Original with all three sauces on the side. When it comes to cheese sticks and cocktails, Fridays isn’t following trends—they’re setting them. “Fridays is where mozzarella sticks went from just another bar snack to a must-have,” says Blanchette. “We kept our classics and layered on big flavors, so whether you’re in the mood for something familiar or feeling adventurous, our menu hits the spot.” And the drinks? Just as bold. The brand that introduced the singles bar concept put its cocktail heritage front and center with seven new drinks crafted to pack a punch. Signature beverages come with two-ounce pours, from Jack’s New Fashioned to the mega-sized eLITe —a riff on the Long Island Iced Tea Fridays invented in 1965—and the energy-fueled Turbo Toro. It’s a celebration in true Fridays fashion. Also new: the Big Queso Energy Burger, layered with roasted jalapeños, pico de gallo, cheddar and poblano queso, plus more queso for dipping (over a quarter pound of cheese!). Housemade Loaded Tots, amped-up tater tots with bacon, green onion and a new dip-everything-in-it TGI Sauce, round out the new offerings. Prioritizing guest experience, the new menu also features upgraded ingredients and simplified builds for faster service and greater consistency—part of a company-wide commitment to flavor, execution and giving guests what they crave most. Guests can experience the new menu at Fridays’ participating U.S. locations or head to @tgifridays to follow the social fun. About TGI Fridays As the world's first casual bar and grill, TGI Fridays is the birthplace of flair, freedom and celebration, bringing people together to socialize and experience "That Fridays Feeling™," a sense of celebrating the fun in everyday moments, big and small. For 60 years, Fridays has been lifting spirits worldwide and today serves up high-quality, classic American food and iconic drinks backed by authentic and genuine service at 391 restaurants in 41 countries worldwide. Visit www.tgifridays.com for more information and to join Fridays Rewards®. Follow us on Facebook, Instagram and TikTok. Contact Details Center Reach Communications Leigh Villegas +1 229-220-9660 leigh@centerreachcommunication.com Company Website https://tgifridays.com/

May 13, 2025 09:00 AM Eastern Daylight Time

Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes

Players Health

In a bold move to redefine athlete development, Players Health and MaxU today announced a strategic partnership to bring elite-level mental skills training to youth athletes across North America. Unveiled during Mental Health Awareness Month, this strategic alliance is both timely and purpose-driven. As mental health emerges as a cornerstone of athletic excellence and personal growth, Players Health and MaxU unite around a shared mission: to empower the whole athlete with transformative mindset tools that go beyond the game. Both organizations are anchored in a bold belief—mental health and performance are vital to athlete safety, now and into the future. This partnership integrates MaxU’s groundbreaking mental performance platform directly into the Players Health ecosystem—empowering young athletes with the focus, confidence, and resilience needed to thrive in sports, school, and life. “This is more than a partnership—it’s a movement,” said Dan Greco, Co-Founder of MaxU. “Together, we’re scaling access to proven mental skills training that helps athletes navigate pressure, unlock peak performance, and build habits that last a lifetime.” With a reach spanning teams, schools, and youth organizations, the impact is immediate and scalable—creating a new blueprint for how mental wellness and performance are taught, measured, and mastered in youth sports. “Over the last several years since joining Players Health, I've been focused on creating an environment where every young athlete feels supported in every part of their journey,” said Kyle Lubrano, Chief Athlete Safety Officer of Players Health. “Mental resilience is the foundation for everything else — confidence, physical performance, and long-term success. Partnering with MaxU allows us to deliver real, lasting change for athletes and families everywhere. This allows us to provide kids with the tools to believe in themselves, thrive under pressure, and carry those skills through every stage of life.” Two missions. One movement. Grounded in purpose and fueled by innovation, this alliance between Players Health and MaxU reflects a shared belief: supporting the whole athlete—physically, mentally, and emotionally—is not just the future of youth sports. It’s the standard. Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Jackson Gaskins playershealth@hotpaperlantern.com MaxU Contact MaxU info@maxu.co Company Website https://www.playershealth.com

May 13, 2025 09:00 AM Eastern Daylight Time

Air|Water Driven by Mobil 1 Celebrates Another Successful Porsche Event

Luftgekuhlt

With the third annual Air|Water Driven by Mobil 1 event in the books, the organizers would like to thank the attendees, car-owning entrants, marketing partners and exhibitors who combined to create yet another unparalleled success. And despite some rain showers, nothing could dampen the spirits of the fans who came together on April 26 in Costa Mesa, CA to share their passion for all things Porsche. As the presenting sponsor, Mobil 1 placed historic and significant cars throughout the 150-acre site, focusing on racing success from rally to endurance favorites. The striking Troy Lee Design-liveried 2024 992 GT3 Cup and 2011 997 GT3 RSR were fan favorites among the storied Mobil 1-sponsored cars. Guest of honor was the 1985 McLaren MP4/2B powered by the legendary 1.5-liter V6 turbo Porsche-TAG engine. The hero car displayed in the amphitheater powered Alain Prost to his first of four world championships, beating teammate Niki Lauda and claiming five wins in 1985. The scene at Air|Water was carefully set to transport guests back to the ’80s turbo era, flanking the F1 star with turbocharged Porsche 930 and 959 street cars. The McLaren was also surrounded by a stunning display of Paint to Sample (PTS) cars. This Porsche program allows customers to order their vehicle in unique, custom paint colors beyond the standard color palette. A team led by Will Lee (@PTSRS) sourced the most popular PTS colors applied to both air- and water-cooled vehicles, creating a stunning display of vintage and modern PTS Porsches. Another popular destination at Air|Water Driven by Mobil 1 was the Joshua Vides art installation. Working with Creative Director Jeff Zwart, the pair highlighted a Porsche 911 that Joshua recently showcased in Los Angeles. It was paired with a modern specialty 911 ST model, highlighting the themes of both Air and Water. Joshua’s unique black & white style created another dramatic highlight for attendees to enjoy. Visitors who wished to experience the very latest Porsche 911 models could participate in the Porsche Thrill Ride, which debuted at Air|Water. All event ticket holders were able to enjoy a free ride on a specially constructed course that allowed Porsche’s professional drivers to vividly demonstrate the agility and handling prowess of the latest cars. With six vehicles running throughout the show hours, visitors didn’t have to wait long to experience the exhilarating ride. If the Thrill Rides convinced visitors they needed a Porsche of their own, it was a short walk to the Broad Arrow live auction, which saw 55 cars cross the block. In total, the hammer dropped on approximately $15.3 million in sales of some of Porsche’s finest automobiles. The prime lot was a 1989 RUF CTR Yellowbird, chassis #023 uniquely specified with a lightweight interior. Following some strong bids, the CTR Yellowbird sold for $4,680,000. Also receiving plenty of attention was a 2015 Porsche 918 Spyder Weissach Martini Racing, which sold for $2,590,000. A 1966 Porsche 906 went for $1,528,500, with a 1990 Porsche 911 Coupe Reimagined by Singer sold for $1,006,000. Visitors could also browse a number of products and services in the Exhibitor Hall, which was filled with performance specialists, accessories, art, apparel, and more. It proved a popular destination for existing and future Porsche owners. As did the two Air|Water event merchandise areas, selling the latest apparel and collectibles as well as some classic items from previous events. The latest items are also available at air-water.com. After three successful years, we’re delighted to announce Air|Water Driven by Mobil 1 will be back in 2026 and the team is already planning some big surprises for visitors. LUFTGEKÜHLT 11 ANNOUNCED Dedicated exclusively to air-cooled Porsche models, the host city for Luftgekühlt 11 has finally been announced: We’re heading to Durham, NC on October 4. This will be the first time Luft has held the event on the East Coast, giving air-cooled Porsche fans a unique opportunity to experience what makes the Luft event series so special. More details about the venue will be revealed in due course, as well as the date for ticket sales. We should caution that Luft 11 will almost certainly sell-out, so mark your calendars, follow @luftgekuhlt or sign up for the newsletter at luftgekuhlt.com to ensure you hear the news first! AIR|WATER POLAND ANNOUNCED And in another “first,” the team is taking Air|Water Driven by Mobil 1 to Europe. It’s heading to Warsaw, Poland on June 13-14. A specially selected venue will host the key ingredients of air- and water-cooled Porsches, old and new, road and race: the same ingredients that have made the California events so special. For more details and ticket purchases, visit air-water.com/pages/poland EDITOR’S NOTE Images from Air|Water 2025 are available HERE Photo credit: Air|Water and Race Service A video from Air|Water 2025 is available to view and share HERE Images for Air|Water Poland are available HERE ABOUT AIR|WATER From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. For more information, visit air-water.com ABOUT LUFTGEKÜHLT In the Porsche vernacular, Luftgekühlt represents all the air-cooled cars in the manufacturer’s history, from the Pre-A 356 through the 993 model line, which ended in 1998. A true Porsche happening, Luftgekühlt is an experiential car culture event centered around a tightly curated list of historically significant or interesting cars, both street and race. There is no set formula for our events, but we're excited by cool venues, fun people, and creative expression, so you can bet those elements will always be included. The team strives to develop wild ideas that celebrate the passion we have for all things air-cooled, including exciting collaborations with likeminded people and brands. For more information, visit luftgekuhlt.com Contact Details Media Contact media@luftgekuhlt.com Company Website https://air-water.com/

May 06, 2025 07:03 AM Pacific Daylight Time

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