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British cyber security startup Risk Ledger secures £2.1m funding as supply chains hit the headlines

Risk Ledger

British cyber security company Risk Ledger has today raised £2.1 million in seed funding. The funding round was led by Finnish VC Lifeline Ventures with participation from Seedcamp, firstminute Capital, Episode 1 and Village Global. This news comes hot on the heels of a flurry of new customers including NHS Test and Trace, wealth management giant Quilter, and tech unicorn Snyk. The Risk Ledger platform is a first of a kind global network of connected organisations, all working together to defend as one against cyber attacks. This game changing approach makes the platform ideal for almost any organisation trying to identify, measure and mitigate supply chain risks regardless of industry. Supply chain cyber breaches often result in personal data such as payment details, addresses and medical records being accessed by unauthorised third parties. Major supply chain cyber security breaches in 2021 at Accellion, Solarwinds and Microsoft have put the challenge of defending against supply chain breaches at the top of the agenda for every large organisation globally. Haydn Brooks, founder and CEO at Risk Ledge r commented: “The past 18 months have been a period of rapid growth in the company. We grew our client base and our user numbers have sky-rocketed despite the significant economic disruption caused by the pandemic. We have expanded the product into non-cyber security factors, including ESG and financial supply chain risks. Testament to the wider scope of the platform, we are now engaging procurement leaders in companies as well as their information security counterparts. This investment will help us grow our team and operations to fully capitalise on the heightened focus on supply chain security driven by all the new regulations and high-profile breaches.” Risk Ledger's client base includes a wide range of organisations including NHS Test & Trace, BAE Systems Applied Intelligence, City of London Police, Schroders Personal Wealth and ASOS among others. Recently, the Risk Ledger platform was able to help the NHS Test & Trace team identify complex vulnerabilities in multiple interdependent suppliers that provide key reagents to the organisation. These systemic risks within supply chains often go undiscovered and in this case could have caused weeks of disruption to the UK’s ongoing COVID-19 response in the event of a cybersecurity incident. Petteri Koponen, founding partner at Lifeline Ventures said: “We wanted to be part of Risk Ledger’s growth journey because they have the right product at the right time. With supply chain breaches becoming mainstream and regulators globally mandating better management of the risks, the Risk Ledger platform is in a fantastic position to become the industry agnostic tool of choice and penetrate the market extensively. The potential for the platform to proliferate virally is also unique. Capturing 30% of the UK water market in just over a year shows this possibility which is exciting for us.” Risk Ledger is a rising star of the UK's growing cyber security industry having won competitions run by the UK Government's National Cyber Security Centre, the tech industry body TechUK and most recently a winner in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition. The company is also a member of the UK Government backed LORCA programme (London Office of Rapid Cybersecurity Advancement). About Risk Ledger Risk Ledger is a British company that manages cyber security risks in supply chains. The process of supply chain security risk management ensures third parties who deliver critical services, have access to data, corporate networks, or any other status of business trust, maintain a good base level of cyber security controls to prevent bad actors using the third party as an attack vector. Risk Ledger's client base includes organisations like BAE AI, City of London Police, Telenor, Schroders Personal Wealth and ASOS. Risk Ledger is a rising star of the UK's growing cyber security industry having won competitions run by the UK Government's National Cyber Security Centre, the tech industry body TechUK and most recently a winner in the Department for Digital, Culture, Media, and Sport’s ‘Most Innovative UK Cyber SME of the Year’ competition. The company is also a member of the UK Government backed LORCA programme (London Office of Rapid Cybersecurity Advancement). Contact Details Risk Ledger Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://riskledger.com/

October 28, 2021 08:00 AM Eastern Daylight Time

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Cyvatar Named Finalist in Computing Security Excellence Awards 2021

Cyvatar

Cyvatar today announced that it has been chosen as a finalist in Computing’s Security Excellence Awards 2021 for the Small and Medium Enterprise (SME) Security Solution Award. Computing celebrates the achievements of the IT industry's leading security companies, solutions, products, and personalities that keep every other part of the industry operating. Award categories include product- and project-related recognition, organizational achievements, and accolades for outstanding individual success. Computing selected Cyvatar for its cybersecurity-as-a-service (CSaaS) platform, designed with SMEs in mind. SMEs are increasingly at the mercy of ransomware attacks, phishing scams, and other cyber threats, but unlike larger orgs, most SMEs don’t have the budget or expertise to invest in comprehensive in-house security programs. Moreover, they struggle to show value from the security tools they do buy. Cyvatar CSaaS democratizes cybersecurity, making the best protection accessible and affordable for any SME regardless of budget, even if they have no cybersecurity expertise in-house. Customers can select the membership and pricing that meet their desired business outcomes in seconds; a freemium model ensures they can achieve tangible results fast with no out-of-pocket costs--an industry first. And they can cancel anytime--another industry first. “We don’t throw technology over the wall and expect our customers to figure it out themselves the way many product companies do,” said Corey White, Cyvatar co-founder and chief executive. “We deliver all three pillars of cybersecurity—the teams, technology solutions, and best practices—to SMEs that would not otherwise be able to implement them. Our subscription model ensures they don’t end up buying solutions they can’t use or don’t need, and our platform lets them see at a glance what’s going on in their environment to give them the best cyber prevention available.” Cyvatar offers its proprietary ICARM™ (install, configure, assess, remediate, maintain) methodology to deliver smarter, more efficient solutions, allowing SMEs to achieve security compliance and cyber-attack prevention faster and more effectively. ICARM ensures SMEs won’t get crushed under the weight of too many products, and guaranteed outcomes mean they get maximum value from their technology spend. Choose the Cyvatar membership with the best outcomes for your business today. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert practitioners, market-leading technologies, and proven best practices to guarantee business results. Our approach is rooted in a proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers measurable security solutions for superior compliance and cyber-attack prevention, all bundled into a fixed monthly subscription that members can cancel anytime. Cyvatar is headquartered in Irvine, California, with locations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on LinkedIn and Twitter. Contact Details Cyvatar Dan Chmielewski +1 949-231-2963 dchm@madisonalexanderpr.com Company Website https://cyvatar.ai/

October 28, 2021 08:00 AM Eastern Daylight Time

Luxy Hair Becomes First Hair Extension Brand To Launch AI Technology Tool

Luxy Hair

Luxy Hair, the highest-rated clip-in hair extensions brand worldwide, announces its partnership with AlgoFace, Inc. to launch the Virtual Hair Color Match Tool. Known for providing high-quality, 100% Remy human hair extensions and top-tier customer service, Luxy Hair, part of the Beauty Industry Group (B.I.G.), is the first hair extension brand to launch an Artificial Intelligence technology tool. The Virtual Color Match Tool takes the guesswork out of shopping for hair extensions, making the experience simple, seamless, and personalized. “The AlgoFace team built the B.I.G. hair color finder with cutting edge proprietary technology developed in-house that includes illumination correction, hair segmentation, and hair color classification using supervised learning techniques,” explains Taleb Alashkar, co-founder and CTO of AlgoFace. “The technology is fast, accurate, inclusive, and works on all hair colors and styles.” One of the most challenging aspects of shopping online for hair solutions is finding the appropriate color match. With this technology-driven tool, the customer has the option to take an instantaneous photo or upload an existing one to be immediately matched with the perfect color from an assortment of 35 options available on the website. While other beauty brands have tapped into AI and virtual try-on technology, no other hair extension brand on the market is using AI technology to solve the consumers' top concerns. “This is Luxy's initial foray into the world of AI, and it's only the beginning,” explains Amy Sveda, President of Luxy Hair. “We are working with AlgoFace to evolve our existing technology to include virtual try-on and will continue to find ways in which to deliver a more personalized, immersive experience for our customers. Our goal is to democratize the category of hair extensions. Simplifying the purchasing journey through technological advancements is a necessary step in achieving that goal.” The virtual color match tool is accessible via mobile or laptop and noticeably reduces the amount of time that customers have to spend trying to select their best hair color match. Luxy Hair is currently AlgoFace’s only hair partner and the two will continue to learn, refine, build, evolve, and expand as it relates to virtual interactions. The Virtual Color Match Tool can be found on www.luxyhair.com. We are happy to arrange an interview with Luxy Hair’s President, Amy Sveda, to offer more insight and information about the color match tool and partnership with AlgoFace. ABOUT LUXY HAIR: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of beautiful hair by creating hair for days. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments—from routine to remarkable. Having amassed over 250K customers in more than 165 countries, along with a combined social media following of over 4 million, Luxy Hair is renowned for its exceptional customer service and engagement. A do-it-yourself solution that’s quick and easy to use, Luxy Hair is for anyone, any day, anywhere. ABOUT ALGOFACE: AlgoFace builds AR and AI technology that knows what’s unique in every person. Through precise tracking of 209 facial landmarks, AlgoFace technology enables a deeper understanding of the human form, to detect and recognize people more accurately, more easily, and more clearly. AlgoFace works with leading brands, agencies, and OEM partners to power face AI applications. Headquartered in Carefree, Arizona, they are a diverse team of passionate innovators with deep-rooted knowledge in computer vision, augmented reality, and applied artificial intelligence applications. For more information, please visit www.algoface.ai. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Six One Agency Ilana Donner ilana@six-one.com AlgoFace Jeffrey Freedman jeffrey@algoface.ai Company Website https://www.luxyhair.com/

October 26, 2021 08:03 AM Eastern Daylight Time

National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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Instant gifting app Prsnt goes public as demand soars

Prsnt

UK-based Prsnt, the instant gifting app, is going live today after a successful beta testing phase over the past 6 months during which the search term “online gift” increased over 80% last year 1. The app enables users to choose a gift from hundreds of the UK’s high street brands (online or in-store) and sends it directly to another person’s smartphone. Prsnt’s unique “mini-gifting” concept involves sending affordable, meaningful gifts redeemable from shops, cafés, pubs or online retailers – all for the same price as a birthday card and a stamp. It has partnered with over 100 of household brands including the likes of Amazon, Asos, All Bar One, Spotify, Deliveroo, Uber, Costa Coffee, Starbucks, Nike, M&S, Sports Direct and The Body Shop among others. “What we’re trying to achieve is a modern way of gifting, removing all the bottlenecks in terms of hassle, whilst also addressing sustainability,” says Omid Moallemi, co-founder and CEO of Prsnt. “Prsnt achieves same-second delivery, so it’s perfect for when you realise that it’s a friend or a family birthday, or you don’t want the delay of sending something in the post.” The app reminds users when their friends’ birthdays are, and lets them send a gift – perhaps a coffee or glass of wine – and a personal video message straight to their phone when they can’t be there with them to celebrate. “With Prsnt, giftees receive an invite to the app, and once downloaded are able to view the personalised message from the sender, and reveal their gift by digitally “unwrapping” it with their finger on the phones touch screen – like a virtual scratch card,” says Moallemi. “Then, open it to find a voucher to buy their favourite Starbucks coffee, or a drink at their local pub to redeem from that day.” The Prsnt team formed in March 2020 at the height of the Covid-19 pandemic and launched the beta version of the app in December 2020 testing it through peer-to-peer referrals. The app amassed hundreds of users in the first evening of the beta launch followed by 1000’s over the coming months. The virality of the app coupled with the use case proved the time is now for a user focused digital gifting experience. Omid Moallemi describes why mini-gifts are a natural evolution for the gifting realm that reflects the make-up of our friendship circles today, thanks to social media. “Prsnt fulfils the momentary need to celebrate somebody you don’t get to see as often as you would like,” he says. “You don’t want to just send someone a WhatsApp or a text message - it feels underwhelming. It doesn’t in any way represent or reflect the way you feel about them. With Prsnt, you can send them all a little something instead - something a bit more thoughtful.” Currently, the aim is for the app to support UK retailers as they open up again after several lockdowns – riding the greenshoots consumers return to shops, pubs and cafés. “We want to be a catalyst for growth for UK high streets as society returns to pre-pandemic habits” says Omid Moallemi. Likewise, if lockdown restrictions were to return, Prsnt has enormous potential for helping people stay connected with digital mini-gifts that can be redeemed from online retailers. “I think the pandemic showed we’re a Covid-proof business,” says Omid Moallemi. “Lockdown showed everybody what life is like if you can’t physically see your friends on their birthday. If we did have a lockdown again, we would be in a good position as a digital gifting company.” The long-term vision for Prsnt is to increase the degree of personalisation the app offers. “The eventual goal is for Prsnt is to offer a personalised set of gift options for each friend,” says Omid Moallemi. “The idea is to take that pressure off of both parties, to give in a smarter way, and use tech to bridge the gap to remove that stress – we believe this is going to be a powerful feature. Our desktop version allows for group sending and cohorts which opens an exciting B2B to B2C model.” Prsnt is set to raise £3m funding (EIS Advance Assurance) from investors as it targets deeper integrations with retailers and more personalisation for users. The Co-Founders Omid Moallemi David Parr, Daniel Hamilton, Louis Wren and Hamish Page shared a co-working space in Brighton’s North Laine before coming together and forming the Prsnt leadership team. For over 2 years they have utilised their diverse skillsets in technology, marketing, media and product design to aid them in building their vision for the future of digital gifting. About Prsnt Prsnt is set to revolutionise the UK gifting market. Prsnt has a solution for anyone looking to send a gift. The Prsnt app enables users to send and share gifts directly from their smartphones. Partnered with over 100 of the UK’s very best high street brands, Prsnt offers you the ability to send the people the things that they truly love, no matter where they are. The app has a huge range of gift options that are suitable for any budget so you can celebrate everyone’s special days. Before sending you can attach a video or text message to wish them well and let them know you’re thinking of them. Finally, all of your gifts are delivered instantly and arrive digitally wrapped for the receiver to scratch away and reveal what’s inside! Contact Details Prsnt Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://prsnt.co.uk

October 21, 2021 09:30 AM Eastern Daylight Time

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MERLE NORMAN COSMETICS ANNOUNCES THE LAUNCH OF AQUA BLISS

Merle Norman Cosmetics

Merle Norman Cosmetics announces its FIRST foray into the world of clean skincare with the introduction of NEW Aqua Bliss, a 97% natural, plant-based moisturizer that provides superior barrier protection and time-released hydration for skin that is left feeling smooth and supple. This luxuriously weightless infusion of natural oils and antioxidants melts into skin, leaving it soothed, replenished, and blissfully hydrated. Merle Norman Cosmetics ( Affiliate Link ) is in a class among few, having served beauty enthusiasts and the industry for 90 years. The brand has stayed relevant by listening and evolving, including consumer requests for clean beauty. They believe in science and base their product innovation, like this new clean category, on that trust. The brand’s new clean formulation approach will continue to evolve as new science and data is available. Merle Norman Cosmetics is committed to mindfully developing safe, results-driven products with complete ingredient transparency. Meticulously formulated with Jojoba, Soy, Olive and Vitamin E oils, Aqua Bliss helps strengthen the skin’s natural moisture barrier and prevent the water-loss that can lead to dryness, fine lines and discomfort. It also contains sugar derived Aquaxyl, which is clinically proven to provide time-released hydration and plump the skin for a visibly hydrated, softer and smoother complexion. Additionally, antioxidant-rich Lavender Flower Powder and a Gingko Biloba derivative helps calm red, visibly stressed-out skin to keep it petal soft all year round. Merle Nethercutt Norman launched her eponymous beauty empire in 1931 with two skincare game-changers. As the brand celebrates its milestone 90 th Anniversary, they continue the tradition of advanced skincare innovations like Aqua Bliss, a new quench revolution in facial care. Aqua Bliss Product Benefits · 97% Natural + Plant Based Formula · Provides superior barrier protection and time-released hydration · Smooths, plumps and soothes · Calms visibly red, irritated skin · Safe for every skin type, every day · Dermatologist-tested · Free from Fragrance, Dyes, Parabens, Gluten, Colorants, Drying Alcohol, Formaldehyde and Phthalates Aqua Bliss (SRP: $37) is available at Merle Norman Cosmetics Studios nationwide and online at www.merlenorman.com. Click here for Merle Norman Cosmetics Affiliate Link About Merle Norman Cosmetics Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products that allow consumers to express their best selves. For 90 years, this iconic American brand has provided consumers the confidence to pursue their dreams, explore their ideas, and create their own version of extraordinary. Today, Merle Norman Cosmetics remains family-owned with franchise Studios located throughout the United States, Canada, and internationally. Continuously evolving and creating effective, exciting, and technologically advanced products, Merle Norman Cosmetics remains dedicated to setting trends and fulfilling the ongoing needs of diverse customers everywhere. For more information, visit www.merlenorman.com. Contact Details K3 Media Collective Brooke Hilton Brooke@K3MediaCollective.com Company Website https://www.merlenorman.com/homepage

October 19, 2021 11:55 AM Eastern Daylight Time

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Innersense Organic Beauty Launches Serenity Smoothing Cream

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty is expanding their hair care range with the new Serenity Smoothing Cream. Officially launching today, this nutrient-rich lotion can be used on all hair types and textures to achieve a smooth, flawless blowout. Key ingredients include baobab and frangipani which help lock in moisture, provide care for thermal exposure from styling tools, and strengthen strands without weighing hair down. A combination of vitamin-rich mango seed butter, avocado and coconut oils help nourish and boost hair hydration while smoothing out the cuticle to reduce frizz. The cream contains light fragrance notes of citrus floral, to help promote relaxation and create a soothing, uplifting mood. The Serenity Smoothing Cream is vegan, gluten free, non-GMO and cruelty free. The tube is made from 65% PCR and the flip top is 100% PCR The brand recently achieved its Climate Neutral Certification, to measure and offset its carbon footprint, while also reducing its emissions over time. “Our goal is to create products that are not only essential for styling but are formulated using natural ingredients that won’t damage hair or the planet,” says Greg Starkman, Founder of Innersense Organic Beauty. “We combined baobab with frangipani and nutrient rich oils to help give hair a beautiful, healthy shine.” The Serenity Smoothing Cream is available in a 6 oz size ($28) at innersensebeauty.com. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoo, conditioner, scalp scrubs, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details BPCM Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

October 19, 2021 11:00 AM Eastern Daylight Time

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ALLIED CORP SIGNS MAJOR SUPPLY AGREEMENT WITH US MULTI STATE OPERATOR (MSO) AND SALES AGREE-MENT FOR ALLIED’S CBD BRANDS

Allied Corp

Allied Corp. ("Allied" or the “Company”) ( OTCQB: ALID ) is pleased to announce the signing of what we believe to be another major supply agreement for the 2022 calendar year. Allied will be only providing cannabis flower after the Colombian government allows it and will provide supply only to countries where it is legal to sell into (for example, the United States only allows for THC levels to be less than 0.3%). In addition to the quantities contemplated in the October 07, 2021 press release, on October 17, 2021, Allied signed another supply contract with a US Multi State Operator for 12,000 kilograms of dried cannabis flower for the 2022 calendar year. This product will be supplied starting in January 2022 and will be the beginning of another monthly recurring supply contract. In addition to this, Allied has also signed a purchase order for its branded CBD products in the United States. Through this agreement, Allied products will be sent to retail stores within the states of California and Nevada. These products include: Tactical Relief™ Liberty CBD Tincture Tactical Relief™ Rapid Recovery Roll on Oil Tactical Relief™ Battle Balm Tactical Relief™ Fizzy Tabs Tactical Relief™ Tactical Hydration Tactical Relief™ Quick Hit Gummies Equilibrium Bio™ CBD Tincture Equilibrium Bio™ Rapid Recovery Roll on Oil Equilibrium Bio™ Athletic Rub Equilibrium Bio™ Fizzy Tabs Equilibrium Bio™ Hydration Drinks Equilibrium Bio™ Gummies MaXXa™ Skin Structure MaXXa™ Eye Recover Maxxa™ Glossy Lip Recover MaXXa™ Skin Designer MaXXa™ Vitamin Absolute MaXXa™ Absolute Recover Under the 2018 Farm Bill, the United States legalized the ability to sell CBD based natural health products. The THC threshold limit is set at 0.3%THC. All of Allied’s products are currently within the legal thresholds and within compliance of the national laws in the United States. “We are ready to provide large volumes of high quality cannabis to the international marketplace. With several supply contracts signed for the 2022 calendar year, we are ready to start shipping when Colombia allows. Allied harvests on a weekly basis and by nature of this we believe that we will be able to provide rolling supply that is harvested fresh every week. In addition to this, we are offering attractive terms to approved off take partners to offer what we believe to be a de-risked pricing structure to the sales cycle.” said Mr. Calum Hughes, CEO and Chairman of Allied Corp. About Allied Corp. - https://allied.health/ Allied Corp. is an international cannabis company with its main production center in Colombia and is one of the few companies that has exported from Colombia internationally. In preparation for the possible legalization of cannabis by the US Federal Government, Allied also has the option to purchase a US cannabis license in the US (Nevada) exercisable if such were to happen. In addition to this, Allied has three CBD-brands to market with products selling in the United States. Lastly, Allied has both Cannabinoid and psilocybin products in the pharmaceutical development track seeking pharma drug indications for depression, anxiety and PTSD. Investor Relations:ir@allied.health1-877-255-4337 Forward-Looking Statements: This press release contains “forward-looking information” within the meaning of applicable securities laws in Canada or the United States ( “forward-looking information”). Forward-looking information may relate to the Company’s future outlook and anticipated events, plans or results, and may include information regarding the Company’s objectives, goals, strategies, future revenue or performance and capital expenditures, and other information that is not historical information. Forward-looking information can often be identified by the use of terminology such as “believe,” “anticipate,” “plan,” “expect,” “pending,” “in process,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions. The forward-looking information contained in this press release is based on the Company’s opinions, estimates and assumptions in light of management’s experience and perception of historical trends, current conditions and expected future developments, as well as other factors that management currently believes are appropriate and reasonable in the circumstances. Forward looking statements in this press release include the following: that Allied is leveraging the conditions in its Colombia grow operation and future Kelowna location to support its Research and Development efforts; that Allied is making important strides forward to position itself as a leader in the medical cannabis space, that Allied intends to make a series of proposed trademark and other intellectual property protection filings, as part of the Company’s Intellectual Property and Pharma Development (IP&PD) Strategy, statements respecting the joint development, manufacturing, and the introduction of TACTICAL RELIEF™ branded products. There can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Risk factors that could cause actual results to differ materially from forward-looking information in this release include: the Company’s exposure to legal and regulatory risk; the effect of the legalization of adult-use cannabis in Canada and Colombia on the medical cannabis industry is unknown and may significantly and negatively affect the Company’s medical cannabis business; that the medical benefits, viability, safety, efficacy, dosing and social acceptance of cannabis are not as currently expected; that adverse changes or developments affecting the Company’s main or planned facilities may have an adverse effect on the Company; that the medical cannabis industry and market may not continue to exist or develop as anticipated or the Company may not be able to succeed in this market; risks related to completion of the greenhouse construction in Colombia, risks related to market competition; risks related to the proposed adult-use cannabis industry and market in Canada and Colombia including the Company’s ability to enter into or compete in such markets; that the Company has a limited operating history and a history of net losses and that it may not achieve or maintain profitability in the future; risks related to the Company’s current or proposed international operations; risks related to future third party strategic alliances or the expansion of currently existing relationships with third parties; that the Company may not be able to successfully identify and execute future acquisitions or dispositions or successfully manage the impacts of such transactions on its operations; risks inherent to the operation of an agricultural business; that the Company may be unable to attract, develop and retain key personnel; risks resulting from significant interruptions to the Company’s access to certain key inputs such as raw materials, electricity, water and other utilities; that the Company may be unable to transport its cannabis products to patients in a safe and efficient manner; risks related to recalls of the Company’s cannabis products or product liability or regulatory claims or actions involving the Company’s cannabis products; risks related to the Company’s reliance on pharmaceutical distributors; that the Company, or the cannabis industry more generally, may receive unfavorable publicity or become subject to negative consumer or investor perception; that certain events or developments in the cannabis industry more generally may impact the Company’s reputation or its relationships with customers or suppliers; that the Company may not be able to obtain adequate insurance coverage in respect of the risks that it faces, that the premiums for such insurance may not continue to be commercially justifiable or that there may be coverage limitations and other exclusions which may result in such insurance not being sufficient; that the Company may become subject to liability arising from fraudulent or illegal activity by its employees, contractors, consultants and others; that the Company may experience breaches of security at its facilities or losses as a result of the theft of its products; risks related to the Company’s information technology systems; that the Company may be unable to sustain its revenue growth and development; that the Company may be unable to expand its operations quickly enough to meet demand or manage its operations beyond their current scale; that the Company may be unable to secure adequate or reliable sources of necessary funding; risks related to, or associated with, the Company’s exposure to reporting requirements; risks related to conflicts of interest; risks related to fluctuations in foreign currency exchange rates; risks related to the Company’s potential exposure to greater-than-anticipated tax liabilities; risks related to the protection and enforcement of the Company’s intellectual property rights, or the intellectual property that it licenses from others; that the Company may become subject to allegations that it or its licensors are in violation of the intellectual property rights of third parties; that the Company may not realize the full benefit of the clinical trials or studies that it participates in; that the Company may not realize the full benefit of its licenses if the licensed material has less market appeal than expected and the licenses may not be profitable; as well as any other risks that may be further described in and the risk factors discussed in the Company's continuous disclosure including its Management's Discussion and Analysis sections in its Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K filed under the Company's profile at www.sec.gov. Although management has attempted to identify important risk factors that could cause actual results to differ materially from those contained in the forward-looking information in this presentation, there may be other risk factors not presently known to the Company or that the Company presently believes are not material that could also cause actual results or future events to differ materially from those expressed in such forward-looking information in this presentation. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers and viewers should not place undue reliance on forward-looking information, which speaks only as of the date made. The forward-looking information contained in this release represents the Company’s expectations as of the date of this release or the date indicated, regardless of the time of delivery of the presentation. The Company disclaims any intention, obligation or undertaking to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required under applicable securities laws. Contact Details Allied Corp Investor Relations +1 877-255-4337 ir@allied.health Company Website https://allied.health/

October 19, 2021 05:55 AM Pacific Daylight Time

SIGMA Announces 18-50mm F2.8 DC DN | Contemporary, the Smallest and Lightest F2.8 Zoom Lens for APS-C Format Mirrorless Cameras

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is excited to announce the upcoming release of the SIGMA 18-50mm F2.8 DC DN | Contemporary lens. Ideal for travel and day-to-day shooting, this remarkable new lens offers a high-quality, versatile, extremely compact option for crop-sensor mirrorless camera users. Less than 3 inches (74.5mm) long and weighing just over 10 ounces (290g), it is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras (as of October 2021). The SIGMA 18-50mm F2.8 DC DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $549 near the end of October 2021. Learn more about the SIGMA 18-50mm F2.8 DC DN | C at: https://www.sigmaphoto.com/18-50mm-f2-8-dc-dn-c Exclusively for mirrorless cameras｜Compatible with APS-C cameras C | Contemporary SIGMA 18-50mm F2.8 DC DN Stunning versatility Large F2.8 aperture and superb image quality Exceptionally compact and lightweight body ideal for mirrorless cameras Supports various shooting situations Supplied accessories: Petal Type Hood (LH582-02), Front Cap (LCF-55 III), Rear Cap (LCR II) Available mounts: L-Mount, Sony E-mount The appearance and specifications of the product are subject to change. This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA1850mmContemporary #SIGMAContemporary #SIGMADCDN A large F2.8 aperture zoom lens that need never leave your camera This exceptionally small, light and bright standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. SIGMA's first APS-C size mirrorless zoom lens has a versatile full-frame equivalent zoom range of 27-75mm, which makes it ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture and events. It can also be used for macro-style close-up photography owing to its maximum magnification of 1:2.8 *1 and minimum focusing distance of just 12.1cm. The bright F2.8 aperture makes for easier hand-held low-light shooting and provides a shallow depth-of-field for high-impact results. Autofocus is exceptionally fast and quiet thanks to the stepping motor, which can be particularly useful when shooting video, or fast-moving subjects such as children and animals. The lens' exceptionally small and light form factor that weighs less than 300g makes it perfect as a first interchangeable lens, as well as a sub-lens for full-frame bodies *2, as well as for various shooting situations. *1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 Please switch to APS-C crop mode when used on full-frame cameras. [Key features] 1. Large F2.8 aperture and superb image quality The SIGMA 18-50mm F2.8 DC DN | Contemporary covers 27mm to 75mm in the 35mm format, and has a wide aperture of F2.8 throughout the entire zoom range. This makes it easy to achieve blurry backgrounds, which is ideal for shooting attractive portraits and close-ups. The bokeh is smooth and attractive so doesn't distract from the in-focus subject. The lens's three high-precision glass-molded aspherical elements coupled with the minimization of the total number of elements yields superb optical quality without excessive weight, and the use of in-camera aberration correction further eliminates optical imperfections such as distortion and vignetting. This has all been made possible by the latest optical design technology at SIGMA's only production base in Aizu, where all SIGMA lenses are built. 2. Exceptionally compact and lightweight body ideal for mirrorless cameras The SIGMA 18-50mm F2.8 DC DN | Contemporary is remarkably compact, matching the portability of APS-C mirrorless camera bodies. This makes it a perfect workhorse lens that is ideal for general day-to-day use. The lens is currently the smallest and lightest in its class *1, boasting a maximum diameter of φ65.4mm, a length of 74.5mm and weight of 290g *2, yet still maintains a constant aperture of F2.8. To keep the lens as light as possible, SIGMA constructed the body from carefully selected materials. A polycarbonate called Thermally Stable Composite (TSC) was used for the construction of the barrel, which is sleek, robust, and importantly has a thermal conductivity close to that of aluminum. This ensures stable performance and good operability when used in changing temperatures. By deliberately using metal for some of the internal structure, the parts could be much thinner and have a higher rigidity, ensuring the lens can stand up to frequent, heavy use. * 1 As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2021, by SIGMA) *2 The values are for L-Mount 3. Supports various shooting situations The SIGMA 18-50mm F2.8 DC DN | Contemporary has fast and near-silent AF that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos and capturing fast-moving subjects. This has been achieved by using a stepping motor as the AF actuator. Since it is small and lightweight, it can be used flexibly in situations such as handheld shooting, which requires high mobility, gimbal shooting, one-man operation video shooting and vlogging. With an emphasis on making the lens as versatile as possible in a wide variety of shooting conditions, SIGMA designed the lens with a minimum focusing distance of 12.1 cm and maximum magnification of 1:2.8*, making it also ideal for close-ups. * The minimum focusing distance and maximum magnification are both values at the wide end. Combined with the "Pocketable Full-Frame" SIGMA fp, the total weight is only 712g, and it can also be useful as a sub lens for full-frame cameras (used in crop mode) to keep weight down. The 18-50mm F2.8 DC DN | Contemporary, which combines compactness, light weight, high performance, and large aperture, supports a variety of shooting situations, from introductory single-lens mirrorless cameras to video shooting and combination with full-frame cameras. Example of the lens used in combination with full-frame cameras in APS-C format [Additional Features] Compatible with lens aberration correction Lens construction: 13 elements in 10 groups, with 1 SLD and 3 aspherical elements Inner focus system Compatible with high-speed autofocus Stepping motor * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Petal type lens hood (LH582-02) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship To learn more about SIGMA's craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key Specifications] The figures below are for L-Mount: Lens construction: 10 groups, 13 elements (1 SLD and 3 aspherical lenses) Angle of view (APS-C): 76.5° (W) -31.7° (T) Number of diaphragm blades: 7 (rounded diaphragm) Minimum aperture: F22 Minimum focusing distance: 12.1 (W) - 30 (T) cm / 4.8 (W) - 11.9 (T) in. Maximum magnification ratio: 1:2.8 (W) - 1:5 (T) Filter size: φ55mm Dimensions (Maximum Diameter x Length): φ65.4mm x 74.5mm / φ2.6 in. x 2.9 in. Weight: 290g / 10.2 oz. [Barcode] L-Mount: 0085126 585693 Sony E-mount: 0085126 585655 [Accessories: Supplied] Name of product / barcode FRONT CAP LCF-55III: 0085126 930066 PETAL TYPE LENS HOOD LH582-02: 0085126 939694 REAR CAP LCR II (L-Mount) 0085126 937256 REAR CAP LCR II (Sony E-mount) 0085126 929879 [Accessories: Optional] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR PROTECTOR 55mm: 0085126 930912 SIGMA PROTECTOR 55mm: 0085126 931049 SIGMA WR UV FILTER 55mm: 0085126 930653 SIGMA WR CIRCULAR PL FILTER 55mm: 0085126 930783 [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/c021_18_50_28/ About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with nearly 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. As SIGMA reaches its 60th anniversary, the company continues to work diligently to innovate and grow in an ever-changing industry, while adhering to the principles set by its founder, Michihiro Yamaki, and carried on by current CEO Kazuto Yamaki, now and into the future. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media: SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram. Contact Details Jack Howard +1 631-585-1144 SIGMA.PR@SIGMAPHOTO.COM

October 19, 2021 08:30 AM Eastern Daylight Time

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SIGMA Announces 18-50mm F2.8 DC DN | Contemporary, the Smallest and Lightest F2.8 Zoom Lens for APS-C Format Mirrorless Cameras